EP 481 | The Buyer Type Who Wants All the Details [7 Buyer Types Series]
In this episode, Allison breaks down the Details Buyer and explains how to write a strategic FAQ email that answers the surface-level questions while addressing the deeper objections that help buyers feel confident saying yes.
EP 480 | The Buyer Type Who Just Wants the Link [7 Buyer Types Series]
Learn how to write clear, direct sales emails for the No Frills Buyer; the person on your email list who already trusts you, wants the link, and needs an easy next step to buy.
EP 478 | A Simpler Way to Sell Digital Products featuring Dama Jue [Empire Exclusive]
In this Empire Exclusive episode, funnel strategist Dama Jue breaks down how she uses subtle selling and simple, automated email systems to consistently drive sales, without relying on big launches or complicated funnels.
EP 475 | A Choose-Your-Own-Adventure Email Funnel featuring Kristin Lawton [Empire Exclusive]
In this Empire Exclusive interview with Kristin Lawton learn how a creative, choose-your-own-adventure email funnel can turn passive readers into engaged buyers by building a culture of clicking and delivering a branded experience that actually drives sales.
EP 474 | 4 Email Funnel Mistakes That Are Killing Your Sales
If your email funnel isn’t making sales, this episode breaks down the four actual reasons why, and shows you how to pinpoint what’s not working so you can fix it fast.
EP 473 | How to Build a Strategic Email Funnel That Turns Email Subscribers Into Paying Clients
In this episode, Allison breaks down what a strategic email funnel actually looks like, why most “Welcome Sequences” fail to generate sales, and how a thoughtful Nurture and Pitch Sequence moves email subscribers from downloading a freebie to confidently saying yes to your offer.
EP 472 | Turn Passive Email Readers into Click-Happy Buyers
Learn how to build a culture of clicking in your email funnel so your email subscribers move from passive readers to engaged participants, making it far more likely they’ll click (and buy!) when you finally invite them to buy.
EP 471 | How to Improve Your Email Click Through Rate
If your email click rates are low, this episode breaks down how to diagnose whether it’s an alignment issue, a positioning problem, or a structural mistake, and what to fix so your emails actually drive momentum and sales.
EP 470 | The Capsule Blog System That Fuels Her Email Marketing featuring Jana Osofsky [Empire Exclusive]
In this Empire Exclusive episode, Jana Osofsky shares how her capsule blog system fuels her email marketing strategy—helping her build trust, drive consistent sales, and launch with confidence without constantly creating new content.
EP 469 | The Real Email Metric That Drives Sales
In this episode of the Email Empire Podcast, Allison Hardy breaks down why click rate (not open rate!) is the metric that actually moves your business forward and how to build emails that create momentum toward real sales.
EP 468 | Build Trust Faster with Video in Your Email Nurture Sequence
This episode shares why short, intentional videos inside your Email Nurture Sequence build trust faster, increases engagement, and sets your email funnel up for easier, more natural sales.
EP 467 | The Role of a Nurture Sequence in a High-Converting Email Funnel
This episode breaks down how nurture sequences do the real selling in your email funnel, by educating, shifting mindset, and preparing your audience to say yes before the pitch ever shows up.
EP 465 | How to Build an Email List of Buyers
This episode breaks down why growing your email list isn’t the problem, and how using intentional bundles helps you attract the right subscribers so your email list actually supports consistent sales.
EP 466 | Using AI to Write Human-First Emails featuring Kinsey Soderberg [Empire Exclusive]
In this Empire Exclusive episode, Allison sits down with AI expert Kinsey Soderberg to break down how to use AI to write human-first emails that boost engagement, protect your brand voice, and help your audience actually want to open and read your emails.
EP 464 | The Tiny 106 Waitlist That Outsold My 11,000 Subscriber Email List
This episode breaks down how a tiny 106-person waitlist outsold an 11,000-subscriber email list during a Black Friday launch, and why your sales emails might not be doing the heavy lifting you think they are.
EP 405 | Why Welcome Sequences are dead + what to do instead
In this episode of the 6-Figure Secrets Podcast I'm sharing why I think Welcome Sequences are dead, and what to implement in it’s place.
EP 402 | Why your emails aren’t selling (+ what to do instead)
In this episode of the 6-Figure Secrets Podcast I'm sharing 5 of the reasons why your emails aren’t selling, and what to change to make them more profitable.
Episode #256: How to create 6-figures in 2022
Have you ever set a big, crazy goal that you’re totally lit up about, only to fall short over and over again? We’ve all done it! But the thing that is usually missing is a plan to make the dream, a reality. So in this episode of the 6-Figure Mompreneur Podcast I’m chatting through how to make your goal, whatever it may be, a reality in 2022.
Episode #238: Creating a well-rounded life with Geomyra Pollard
Geomyra Pollard is a well-rounded life and business coach and course creator for creatives that aspire to create and live with grace, passion, and purpose. In this episode she shares strategies to help us live a well-rounded life, land on what that looks like for us and our life and business, and start to develop an action plan to get there.
Episode #237: Growing vs. maintaining your business
Do you know what it means to grow vs. maintain your business? When managing our business, specifically our platforms (email, Facebook Group, Instagram, etc.) it’s important to be clear and intentional with the work you’re doing inside of each of them. Otherwise, how are you supposed to assess if and how your platforms are doing the right work for your business?