EP 465 | How to Build an Email List of Buyers
Listen to the podcast on:
LIVE Masterclass on January 28 at 1:00 pm ET
Bundles That Don’t Suck
Why most Bundles fail—and the proven framework for hosting one that grows your email list with buyers and fuels your next launch
If you’ve ever caught yourself thinking, “Email marketing would work…if I just had more people on my email list,” this episode is going to flip that belief on its head.
Allison Hardy breaks down why a massive email list isn’t the secret to more sales, and why focusing on intentional growth matters way more than just watching your numbers go up. She shares her favorite email list-building strategy and explains how it can bring in the right people (the ones who actually buy) without burning you out in the process.
TAKEAWAYS:
A small email list isn't the problem, unintentional list growth is. Quality always beats quantity when it comes to building a profitable email list.
Hosting Bundles is more than a lead genration strategy, it’s a way to control who joins your email list and why they’re the right fit for your offer.
A successful Bundle follows three rules: (1) the topic filters your audience, (2) the contributors are aligned and strategic, and (3) the Bundle is the start of the journey, not the finish line.
The Next Step Bundle brought in 1,193 new email subscribers and $3.5K in direct revenue, but the real win was the post-Bundle email funnel that consistently sells
Resources:
Want to learn how to host a Bundle that grows your email list with qualified buyers? Snag a spot in the upcoming Bundles That Don't Suck Masterclass.
Snag 1 of only 12 VIP Days in 2026. Email subscribers nurtured with strategic emails spend 47% more than non-nurtured leads, which means you need an email funnel that does more than sit pretty. Let Allison build your entire email nurture and pitch sequence in just one day, packed with personality-driven, sales-focused emails designed to sell. Your email funnel will become your best-selling salesperson, on autopilot. Click here to claim your VIP Day before all 12 spots are gone!
Know you need email marketing support, but not sure what offer works best for you? Fill out this form, and Allison will be back in your inbox with a few options that fit you, your business, and your budget best.
CONNECT WITH ALLISON:
Follow Allison on Instagram
DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?
If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.
Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot
🤔 Want to work together?
Here’s how to get started!
Join the email marketing membership for coaches and experts, who want to sell their offer on autopilot.
Host a bundle that builds your email list, your visibility, and your sales.
🤷♀️
Know you need email marketing support but not sure what offer fits you, your business, or your budget best? Click the yellow button and fill out a quick form. Allison will be back in your inbox with a few options and suggestions for you.
Transcript:
Hey, hey. Welcome to episode number 465 of the Email Empire Podcast. I'm your host, Alison Hardy. Thanks for tuning in. This episode is for anyone who has ever thought. EMO marketing would work for me if. I had more people on my email list, but the thing is, a small email list isn't really the problem. What the problem is, is unintentional email list growth, and that distinction matters a whole heck of a lot more than most people think.
And I hear this. All the time, especially from people considering joining emails that sell my email marketing and email funnel membership. They say things like, I just don't have enough email list subscribers yet to make this worthwhile or to make this work.
But what I would argue is going on here is that they don't trust that the people, the email list subscribers that are there on their email list are the right people. And that's a totally valid concern and will tank your email marketing faster than most things, because if your email list is full of freebie collectors.
Curiosity clickers or people who signed up for something completely unrelated to what it is that you sell. No email strategy in the whole world is going to magically fix that. So, because I'm a big fan of creating your own momentum, I think this opens up the door to have a conversation about how hosting bundles is a way to, Yes,
grow your email list, but the real power of a bundle is that it helps you and lets you control who joins your email list and why.
Hosting a well-designed bundle doesn't just grow your email list, it grows your email list with context. Context is what makes email marketing work. Context is what allows someone to open an email and think, oh, this is totally for me. So let me make my point by sharing a few numbers because if you're anything like me.
You like data because it helps you to actually understand the concepts and what's possible through these concepts. So in December, I hosted the next step bundle. It was open for five days. This was my 15th bundle in two years, and I want you to hear this part very clearly. I didn't get the results I'm about to share with you by doing more.
I got these results by building and hosting bundles. Intentionally. Okay, so here's what happened. We had 1,193 new email list subscribers. We generated $3,553 in direct sales from the bundle, like just hosting the actual bundle. And while those numbers are great, the real goal here is funneling participants into a post bundle masterclass that historically converts around 3% for my membership.
That's the real end game here, which means that this bundle wasn't about traffic for traffic's sake, it means that it was about building momentum toward a next step. Every successful bundle I have hosted follows the same three rules. Number one, the topic filters people in. Or out. If your bundle is too broad, you'll grow fast and you will sell nothing. Hi, been there, done that. Rule number two, contributors aren't random. They're aligned, high quality contributors who actually promote change everything. Rule number three, the bundle is not the end game.
It is the pre-party. And that is exactly why I am hosting a free masterclass on January 28th called bundles that don't suck because I know what happens usually at this point when I start talking about hosting bundles, you start thinking, what if I attract the wrong people? What if I can't find contributors? This sounds like a lot of work that I totally don't have time for.
I don't have a big audience. I've participated in a bundle before and it. Totally didn't work. And it's not that those are red flags as to why you shouldn't host a bundle. They're signs that you've never been shown an actual clean framework of what this can look like for you. If email marketing feels hard right now, it's not because email doesn't work, it's because your email list growth and your sales strategy are disconnected bundles. When done right, solve that problem by bringing the right people into your ecosystem before you ever pitch them. That's how email becomes easier.
That's how sales feel more predictable. And that's what I'll be breaking down inside the bundles that don't suck masterclass. So if you wanna grow your email list in a way that supports sales,
and you want to understand how to host a bundle without burning yourself out or attracting the wrong audience. You gotta get yourself signed up For the bundles that don't suck, masterclass, you can grab your free spot through the link in the show notes. Show up live. Bring your questions. I of course, will answer every single one of them because once you see how this works and what's possible for you, you won't look at email list growth the same way ever again.
