Allison Hardy 6/22/26 Allison Hardy 6/22/26

EP 486 | The Buyer Type Who Knows They Have a Problem [7 Buyer Types Series]

In this episode, Allison breaks down how to write sales emails for the Pain Point Buyer by acknowledging the problem they already know they have, helping them feel seen, and showing how your offer can help them solve it without using manipulative or shame-based marketing.

Allison Hardy 6/15/26 Allison Hardy 6/15/26

EP 485 | The Buyer Type Who Needs an Invitation to Ask Their Question [7 Buyer Types Series]

In this episode, Allison breaks down the Invitational Buyer, the buyer type who is interested in your offer but needs a clear invitation to ask the one specific question standing between them and the buy button.

Allison Hardy 6/8/26 Allison Hardy 6/8/26

EP 484 | The Buyer Type Who Wants to Know YOU [7 Buyer Types Series]

In this episode, Allison digs into the Relational Buyer and how to write an origin story sales email that helps your audience understand who you are, why your offer exists, and why they can trust your approach.

Allison Hardy 5/18/26 Allison Hardy 5/18/26

EP 481 | The Buyer Type Who Wants All the Details [7 Buyer Types Series]

In this episode, Allison breaks down the Details Buyer and explains how to write a strategic FAQ email that answers the surface-level questions while addressing the deeper objections that help buyers feel confident saying yes.

Allison Hardy 5/11/26 Allison Hardy 5/11/26

EP 480 | The Buyer Type Who Just Wants the Link [7 Buyer Types Series]

Learn how to write clear, direct sales emails for the No Frills Buyer; the person on your email list who already trusts you, wants the link, and needs an easy next step to buy.

Allison Hardy 3/29/26 Allison Hardy 3/29/26

EP 475 | A Choose-Your-Own-Adventure Email Funnel featuring Kristin Lawton [Empire Exclusive]

In this Empire Exclusive interview with Kristin Lawton learn how a creative, choose-your-own-adventure email funnel can turn passive readers into engaged buyers by building a culture of clicking and delivering a branded experience that actually drives sales.

Allison Hardy 3/23/26 Allison Hardy 3/23/26

EP 474 | 4 Email Funnel Mistakes That Are Killing Your Sales

If your email funnel isn’t making sales, this episode breaks down the four actual reasons why, and shows you how to pinpoint what’s not working so you can fix it fast.

Allison Hardy 3/16/26 Allison Hardy 3/16/26

EP 473 | How to Build a Strategic Email Funnel That Turns Email Subscribers Into Paying Clients

In this episode, Allison breaks down what a strategic email funnel actually looks like, why most “Welcome Sequences” fail to generate sales, and how a thoughtful Nurture and Pitch Sequence moves email subscribers from downloading a freebie to confidently saying yes to your offer.

Allison Hardy 3/9/26 Allison Hardy 3/9/26

EP 472 | Turn Passive Email Readers into Click-Happy Buyers

Learn how to build a culture of clicking in your email funnel so your email subscribers move from passive readers to engaged participants, making it far more likely they’ll click (and buy!) when you finally invite them to buy.

Allison Hardy 3/2/26 Allison Hardy 3/2/26

EP 471 | How to Improve Your Email Click Through Rate

If your email click rates are low, this episode breaks down how to diagnose whether it’s an alignment issue, a positioning problem, or a structural mistake, and what to fix so your emails actually drive momentum and sales.

Allison Hardy 2/23/26 Allison Hardy 2/23/26

EP 470 | The Capsule Blog System That Fuels Her Email Marketing featuring Jana Osofsky [Empire Exclusive]

In this Empire Exclusive episode, Jana Osofsky shares how her capsule blog system fuels her email marketing strategy—helping her build trust, drive consistent sales, and launch with confidence without constantly creating new content.

Allison Hardy 2/16/26 Allison Hardy 2/16/26

EP 469 | The Real Email Metric That Drives Sales

In this episode of the Email Empire Podcast, Allison Hardy breaks down why click rate (not open rate!) is the metric that actually moves your business forward and how to build emails that create momentum toward real sales.

Allison Hardy 2/9/26 Allison Hardy 2/9/26

EP 468 | Build Trust Faster with Video in Your Email Nurture Sequence

This episode shares why short, intentional videos inside your Email Nurture Sequence build trust faster, increases engagement, and sets your email funnel up for easier, more natural sales.

Allison Hardy 2/3/26 Allison Hardy 2/3/26

EP 467 | The Role of a Nurture Sequence in a High-Converting Email Funnel

This episode breaks down how nurture sequences do the real selling in your email funnel, by educating, shifting mindset, and preparing your audience to say yes before the pitch ever shows up.

Allison Hardy 1/26/26 Allison Hardy 1/26/26

EP 465 | How to Build an Email List of Buyers

This episode breaks down why growing your email list isn’t the problem, and how using intentional bundles helps you attract the right subscribers so your email list actually supports consistent sales.

Allison Hardy 1/26/26 Allison Hardy 1/26/26

EP 466 | Using AI to Write Human-First Emails featuring Kinsey Soderberg [Empire Exclusive]

In this Empire Exclusive episode, Allison sits down with AI expert Kinsey Soderberg to break down how to use AI to write human-first emails that boost engagement, protect your brand voice, and help your audience actually want to open and read your emails.

Allison Hardy 1/12/26 Allison Hardy 1/12/26

EP 464 | The Tiny 106 Waitlist That Outsold My 11,000 Subscriber Email List

This episode breaks down how a tiny 106-person waitlist outsold an 11,000-subscriber email list during a Black Friday launch, and why your sales emails might not be doing the heavy lifting you think they are.