EP 471 | How to Improve Your Email Click Through Rate
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If you know email funnels matter, but you’re unsure what to say, what comes next, or how your lead magnet, nurture sequence, and pitch sequence are supposed to work together, a VIP Week is designed to fix that.
During a VIP Week, we audit your lead magnet, then map and write your nurture and pitch sequences as one intentional system—so your emails educate, shift mindsets, and naturally lead to sales without pushy “bro marketing” strategies that no one likes.
If your click through rate could use some love, this Email Empire Podcast episode will show you exactly what to do to bring that number up!
Join Allison as she breaks down one of the most underutilized (and high-converting) sections of your emails, and why your clicks might be low simply because you’re not asking for them clearly or strategically enough.
TAKEAWAYS:
Most people scroll straight to the PS before reading anything else, which means that space is prime real estate, not an afterthought. If your most important link isn’t there, you’re missing easy clicks.
If your click-through rate is low, it’s likely not because your audience “isn’t interested”, it’s because you’re not strategically positioning your calls to action throughout the email.
Diagnosing low clicks isn’t just about tweaking subject lines. It could be a lead magnet issue, nurture misalignment, weak offer positioning, or unclear calls to action.
Resources:
Listen to episode 469, The Real Metric That Drives Email Sales, to learn more about email click through rates.
Want to learn how to strategically set up your P.S. for clicks? Check out Profitable P.S.'s!
If your emails are getting opened but not clicked, VIP Week is where we fix the strategy behind that, and fast! Snag one of the 12 VIP Week spots available in 2026 by clicking here.
Know you need email marketing support, but not sure what offer works best for you? Fill out this form, and Allison will be back in your inbox with a few options that fit you, your business, and your budget best.
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Artist: : Benjamin Tissot
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Transcript:
Hey, hey. Welcome to episode number 471 of the Email Empire Podcast. I'm your host, Alison Hardy, in episode 4 69. So two episodes ago we talked about the most important metric in your emails, and that's the click rate, not the open rate, not your list size. Not how many people replied with a heart emoji, your click rate.
So if you didn't listen to that episode, I highly recommend you go back and listen to that first before you dig into this episode, because it'll help to inform you as you listen to this episode. Now we focus on click rates because clicks move your business. Forward. They create momentum, they create sales.
So today we're gonna take it one step further and we're gonna answer the question I got a lot from that episode. And that question is, if your click rates are low. What do you do? Because knowing the metric matters is one thing. So you're there, you're at that point. Yay. But fixing it is how you improve your email marketing altogether.
So let's go ahead and just break this down. The first thing that you need to consider is. Are these people, even your people, before we talk strategy or copy or calls to action buttons or placements, we need to talk about alignment because if your click rates are low, the very first question to ask is, are these people who are getting these emails, even ideal email list subscribers, if someone joins your email list from a lead magnet.
Because you gave them maybe something broad or vague or loosely related to your paid offer, they might open, they might like you. They might even think like you're cool or funny, or they like to have a beer with you, but they're not going to click. Why? Because clicking requires them. To want to solve the pain point that your program solves.
And if they never even had that pain point in the first place, they're never going to see your program as a solution to the pain. They're just gonna see you as that person that gave them that really cool resource. So when someone clicks on a link in your email, they're saying, oh, this is for me.
So the first thing we need to look at is your lead magnet, because if your lead magnet attracted the wrong person to your email funnel in the first place, no amount of email strategy or copy magic will fix that. If you're consistently seeing a low email click rate across. All of your emails, not just one.
I want you to zoom out and I want you to ask yourself these two questions. What brought these people onto my email list and does that lead magnet that brought these people onto my email list naturally lead to my paid offer? The second thing I want you to do is look at your lead magnet and answer the what's in it for me question.
So let's assume that your audience is actually ideal for your email funnel. Okay. You have the right people in the right place. The next thing we need to do is look at the validity of what it is that you're asking them to click on. In other words, did you make it painfully obvious for the reader as to why they should click your email subscribers?
They're busy, they're reading your email while they're waiting in the car line. While they're standing in the grocery store, while they're half watching Netflix between client calls while the kids are yelling in the background, oh my gosh, that's me. They are not sitting at a mahogany desk in a dark leather chair surrounded by leather bound books. Thinking deeply about your hyperlinks. They're scanning, they're scrolling, and they're whether or not they realize it. Asking this one question, what's in this for me? If your call to action says, click here to read more, that's not compelling.
If it says, learn the three mistakes killing sales in your email pitch sequence. Now we're talking, right? Another example for you,
if your call to action says, watch the video. Instead, try watch this seven minute breakdown that shows you exactly why your nurture sequence isn't selling. Let's do one more example. If your call to action says, grab the resource, what I want you to try is grab the template that helped my business to generate $80,000 in sales last year.
So much more impactful, right? Make the benefit louder than the action. And what I mean by this is that if your click rate is low, there's a good chance your emails. Are describing the content, not the transformation. The third thing I want you to do is look at your actual link. Is your call to action to click clear and repeated?
If your call to action is buried in the bottom of your email in paragraph six. What's the likelihood that someone's actually gonna click on that link?
Probably not super high, right? They're gonna miss it. Here's the standard that I hold myself to and that I hold my clients to. There needs to be at least two links in the body of the email and at least one link in the PS at a minimum, because people don't read emails from top to bottom like novel.
80% of the people that consume emails, scroll all the way to the bottom of the email to read the PS first. That's prime real estate. If your most important link is not in the ps, you are under utilizing one of the highest attention zones. In your entire email, and I don't just mean like tossing a naked link down there, I mean strategically positioning it.
I have a $17 digital product called Profitable pss. So if you wanna learn more about how to effectively utilize the PS section of your email, check it out in the show notes in snag that digital product. But if your click rates are low, check in with your emails and see how many times you're actually asking your email subscribers to click in each of your emails.
I would argue. It's probably not enough. Now, if you're listening to this and you're like, yeah, I get it, your click rates are low, but you don't know if it's an alignment issue or if it's a positioning issue or if it's a structure issue. I want you to know that's where a lot of entrepreneurs get stuck.
You're not alone, and I see this a lot with my VIP clients and my emails that sell members. Because once you know that your click rate matters, the next question is, what do I do next? Where do I start? Is it the lead magnet? Is it the nurture? Is it the way the offer is being introduced? Is it the way that the calls to action are structured?
Trying to diagnose that on your own can feel like you're staring at your own blind spots. You are an email funnel expert and you shouldn't be. You should be an expert in the thing that you do inside of your business. What I want you to know is that this is the work that we do inside of a VIP week.
We don't just. Tweak subject lines. We don't just add another link and hope it works. I audit your entire email funnel. Identify where momentum is breaking down. I fix the alignment and I rebuild the strategy for you so that clicks naturally lead to sales. By the end of the week, you walk away with a fully mapped nurture sequence and a fully mapped pitch sequence designed.
To create clicks, not just opens. If you're tired of guessing why your emails aren't converting attention into action and you want it to be handled strategically and efficiently by someone who actually knows what in the world it is that they're doing, go grab one of the VIP week spots through the link in the show notes.
I'm only offering 12 spots in all of 2026, so if improving your click rate and the sales that come from it is a priority. Now's the time to lock in your VIP week. Thanks so much for listening to this episode of the Email Empire Podcast. I'll be back in your AirPods next week.
