HEY! I’M ALLISON! 👋
I’M AN EMAIL MARKETING STRATEGIST AND THE HOST OF THE EMAIL EMPIRE PODCAST.
i help smart coaches, experts, and entrepreneurs sell on autopilot, with email.
I’m the host of the Email Empire Podcast, where we dig into how to utilize email marketing to do the selling for you.
We talk about what’s working right now in email marketing; share real-time tests, numbers, and results from my email funnels and the email funnels of my clients; and share the honest, behind-the-scenes de-briefs that most entrepreneurs would never share.
This is the podcast for entrepreneurs who are so over trying to outsmart the algorithm, clinging to live launches for dear life, or sending emails that don’t actually sell... anything.
Over the past 10 years, I’ve worn all the hats: I’ve run a product-based business, dabbled (hard) in network marketing, coached my face off, and built a digital empire fueled by email funnels and homemade sourdough. I’ve launched masterminds, courses, group programs, digital products, if you can think of it, I’ve probably tried it! And yep, I’ve made every mistake you can imagine along the way.
I’m telling you all of this, so that I can tell you this:
You get to make the rules in your business.
Not the gurus. Not the algorithm. You.
So I did the thing that made zero logical sense:
I burned my business to the ground.
No backup plan. No safety net. Just this gut feeling that there had to be a better way.
I rebuilt from scratch, with boundaries this time.
No more live launching. No more hustling for every dollar. I leaned hard into automation and email funnels. I stuck to strict work hours. And if we weren’t going to be filthy rich right away, then by God, I was going to have a thriving marriage, present-mom moments, and a nervous system that wasn’t in a constant state of panic.
And slowly, but surely, it started working.
Little by little, the money came. The stress lifted. And I dug us out of the hole my overworked, people-pleasing, hustle-obsessed business had created.
My life today? It’s intentional. It’s abundant. It’s actually balanced (most days).
But it wasn’t always like this.
There was a time when we were on Food Stamps. We had to pull our 2-year-old, Camden, out of preschool because we couldn’t swing the $200/month tuition. I was running myself into the ground—literally. I ended up with adrenal fatigue, pneumonia, and two broken ribs from coughing so hard (thanks, burnout).
It was bad. Like, cry-on-the-kitchen-floor kind of bad.
