EP 474 | 4 Email Funnel Mistakes That Are Killing Your Sales
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The Funnel Fix Sessions
A 3-day, live, interactive video series where we uncover why your email funnel isn’t bringing in sales, and exactly what to fix.
If you’ve been side-eyeing your email funnel wondering why it’s not selling, this episode is your reality check (and your fix!). Allison is calling out the sneaky mistakes that make smart entrepreneurs think “email just doesn’t work", when really, their email funnel hasn’t even been given a fair shot.
This episode shares simple shifts that you can make, that turn things around fast. Because your funnel isn’t broken, but it might be underperforming in ways you can absolutely fix.
TAKEAWAYS:
You’re not emailing enough, and that’s making you forgettable, not “less salesy.” Consistency builds trust, familiarity, and that all-important habit of opening and clicking your emails.
Your email funnel might just need more volume. Without at least 100 people going through it, you don’t have enough data to make smart decisions rooted in certainty.
Guessing is not strategy. Your funnel's data is literally telling you what’s wrong, you just have to look at open rates, clicks, and drop-off points before rewriting everything.
The problem might not even be your emails. There are other things, outside of the email funnel, that contribute to low sales.
Resources:
Get access to the singular email (and a fill-in-the-blank template) that was directly responsible for selling over $80,000 worth of courses, memberships, and digital products in 2025 by clicking here.
Join the Funnel Fix Sessions! Over the course of 3 days, Allison will help you to dig into your existing email funnel, understand where why it's not producing sales like it should be, and exactly what to fix to increase sales. Click here to snag a seat.
As mentioned in the episode, if you want to learn more about video inside Nurture Sequences, listen to episode 468.
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Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot
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Transcript:
Hey, hey. Welcome to episode number 474 of the Email Empire Podcast. Today we're getting a little spicy, but in the best way because I wanna talk about something I see a lot of times when I'm inside the email funnels of my clients or. When I'm just having conversations in the dms with really smart entrepreneurs, I'll hear things like, I have a funnel.
It's just not working. Or, I think I need better emails, or my personal favorites, email marketing just doesn't work for my audience. And listen, I get why it feels that way, but the truth is most of those times. These objections, these experiences, they're not really the problem. It's that there are a few fatal flaws inside of a lot of email funnels that are quietly costing you sales every single day.
And I know that the word quietly right now is like a AI tell, but like. I don't know how else to describe that it's email funnels work in the background. So sometimes when they start to fail, you don't actually realize it until you're like, holy guacamole, 200 people have gone through this funnel and nobody's bought.
So the word quietly, I think totally applies here. So in this episode, what I wanna do is walk you through four of the biggest fatal flaws I see in email funnels. So that you can start to identify if you have these things, if you are doing this, and what to do about it. Sound good? All right, cool. Let's dig in.
Fetal flaw number one, you are not emailing enough. The reason why I wanna start here is because this is the one that I hear the most, and it sounds something like this. Tell me if you've ever said this. I don't wanna be salesy. Have you said that before? Probably. Odds are good, and I get it, girl. I know that you don't wanna be salesy.
I don't want that for you either. But I honestly think that this is a rejection of bro marketing strategies we've all been sold to in a way that feels gross and maybe we've in turn done it because we think that that's what it takes to get to the next level. And it doesn't, and we have discovered that we do not wanna be that person.
We do not wanna show up in that way. But what you have to do is wrap your head around the fact that not emailing your list consistently is not making you less salesy. It's making you forgettable. If the only time you show up in your email subscriber's inbox is when you're asking them to buy something.
That my friend, that is salesy. Email works. When your audience is used to hearing from you when opening your emails feels normal when clicking your links. Feels like that's just something that they do. That's that whole culture of clicking thing that I've been talking about incessantly lately.
And you don't build that relationship, that culture by popping in their inbox once every two weeks when you, you know, feel like it. You build that through consistency. So a quick gut check for you, if you disappeared from your email subscribers inboxes tomorrow, would anyone actually notice? I think the answer to that question will determine how you move forward.
All right. Fatal flaw number two. You don't have a funnel problem. You have a volume problem. Okay, this one's important. A lot of people come to me saying, my funnel isn't converting. It's not selling. What do I do? And when we look at the actual numbers they've had, like, you know, 25 people go through it.
That simply isn't enough data to tell you. Anything.
Email funnels need a volume to validate, so do not change anything until at least 100 people go through your email funnel. Because let's say, this is the example, you have a hundred people to go through the funnel, one person buys, that's data right there. Your funnel right now is converting at 1%. If you're making changes and determining your funnel isn't working after 25, people go through.
That's not enough people to even get that 1% right? So you're cutting your funnel short before it even has time to be successful. And yes, 1% is good for some offers, but yeah, we could probably do a little better. If you're selling a course or a membership or group coaching program, things like that, you can get better than 1%.
But you have to start somewhere. Okay? So you have to get those data markers so that you know what your next move is. so I'm telling you this to tell you this, your email funnel may not be broken. It might just be under fed. And so instead of focusing on getting more eyes into the funnel, you're trying to fix something then has even had the chance to work yet.
So I want you to ask yourself, are you actually giving your funnel enough volume so that it can do its job? Fatal flaw number three, you're assuming that the funnel is the problem. This one is real sneaky. Real sneaky, because when it is perceived that your email funnel isn't producing sales,
the default reaction and rightfully so, is I need to rewrite everything, new emails, new sequence, new strategy. I need to start from scratch 'cause nothing is working and I get why this is the default reaction. But before you do any of that, you've gotta ask yourself. What is the data actually telling me?
Are people opening your emails? If they're not, how are they ever gonna click? Are they clicking in your emails? If they're not, how are they ever gonna make it to the sales page? Where are they dropping off? Does email number three have a 40% open rate? And then email number four have a 10% open rate. What's going on there?
And to take this even one step further, we have two other factors here that we have to consider besides the actual email funnel. We have the lead generation efforts and we have the sales page, and that's a whole other ballgame that affects your email funnels performance. Yes. So what I want you to know here is that your email funnel's data is constantly giving you clues.
It will tell you exactly what's going on. You just have to listen to it, which believe me, I know is way easier sad than done. But if you're not looking at those clues, you are not making strategic decisions. You're guessing. And. Uh, strategy is not rewriting emails over and over and over again and hoping that something sticks.
Strategy is understanding what's happening and making decisions based on that. So before you touch a single word inside of your email funnel, I want you to go look at your data and I want you to start to understand what's actually going on. It will tell you what the real problem is.
All right. Fetal flaw number four. You're not using video. This is a pretty important one. Right now, in March, 2026, we are in what people are calling a trust recession. People are more skeptical than ever. They're more distracted than ever, and they've had more options than ever. So if your entire email funnel is just text.
You're asking people to trust and buy from someone they've never seen or heard, and that's a big ask. Video changes that it lets people see you. It helps people to hear you. It lets people connect with you. They end up knowing that you are an actual real person, and that speeds up trust in a way that written content alone.
Just can't do anymore. Many, many years ago, yeah, that's all we needed, but now things have changed. But I want you to hear this. It doesn't have to be complicated. We're not talking about some sort of big overproduced situation that if anything, makes people trust you less because it's perceived that you're not as.
Real right simple face to camera videos inside your nurture sequence can completely change how someone experiences your email funnel, and ultimately it can help them to decide how quickly they wanna buy from you. I recorded an entire podcast episode about this. It's episode 468. It's all about video inside of email funnel, so I'll put that link in the show notes for you to listen to.
So as I was walking you through these four fatal flaws, you probably had at least one moment where you were like, oh yeah, that's me. Hi. That's me. And this is exactly why I am hosting something called the Funnel Fix Sessions, because knowing these flaws is one thing, right? We can raise our digital hands and say, yep, that's what's going on.
But figuring out what to do about them, that's. Something completely different. And that's where a lot of really smart entrepreneurs just like you get stuck. So inside the funnel fix sessions, I'm breaking this down even further, we're looking at things like why your email list is growing, but your sales aren't.
Why your emails sound good, but nobody's buying from them. And even how to sell to the seven different buyer types that we all have in our audiences. Who are actually reading your emails and how to write those emails that speak to those buyer types so that you can pinpoint exactly where your email funnel is falling short and what to fix first.
And I'm doing this completely live. I've never done this before. They're interactive and we are kicking off the very first session at noon eastern on March 25th. And yes, of course there will be a replay if you can't make it live. So if you're sitting there thinking my email funnel exists.
But it's just not doing what I know it can be doing. Come to the funnel Fix sessions. I'll answer all of your questions. I'll walk you through step by step what your next step is. I'll drop the link in the show notes for you to grab your absolutely free spot, and I hope to see you there.
