Hilary Hendershott is the founder of Hendershott Wealth Management, a leading financial advisory firm for women. With 19 years of experience as a fee-only fiduciary financial advisor and stock market expert, Hilary’s mission is to empower women to take control of their finances and make their money work for them.
In today’s episode I want to work through three things NOT to do if you want to use your Facebook Group to grow your business. Time and time again women come to me telling me that their Facebook Group is dead, or that their ideal client isn’t even on Facebook. And if that’s you, I have a some tough love for you. The reason why your Facebook Group isn’t working for you, is YOU. And so today I want you start to unpack this a bit and show you that a Facebook Group can be an amazing lead generation tool, when done correctly.
Scaling your business is a loaded topic. There are MULTIPLE ways to scale your business and you truly have to find the best fit for you, your business, and your goals. But, if you have an online consulting, done-for-you, and/or course creation business, then you need to consider automation and using it to scale your business….and QUICK!
Facebook groups can be a great way to drive traffic off of Facebook and onto your email list, which is exactly what you want to do. One of the common misconceptions with Facebook groups is that you need to have a big audience first, in order to grow a Facebook group successfully. This simply isn’t true! You can use your Facebook group to grow your email list and vice versa. There’s no reason why you can’t grow both simultaneously.
Your Facebook group can be an email list building machine that runs entirely on autopilot! In this Facebook Live I share with you a super simple, and yet, super effective strategy to leveraging the power of your Facebook group to build your email list on autopilot.