With Facebook’s recent changes to cast a deep net instead of a wide net within the world’s largest social media outlet, they are now emphasizing Facebook Groups as a way to facilitate those deeper connections. They are more private, more intimate, and much more focused on relationships. As an online entrepreneur, it’s never been a better time to monopolize on this new emphasis.
If we expect to grow our businesses, we need to be constantly in front of new potential clients, building the know, like and trust factor. And so we need to have a strategy in place for getting front of those new people.
As someone who is building her business in the online space, you need to be everywhere all the time. In an ever-changing social media world, new trends come and go constantly. New platforms are developed, created, and rolled out daily. And the early adopters get MASSIVE traction and visibility, because they are paving the way for an entirely new demographic of people to enter into a platform.
In today’s episode I want to work through three things NOT to do if you want to use your Facebook Group to grow your business. Time and time again women come to me telling me that their Facebook Group is dead, or that their ideal client isn’t even on Facebook. And if that’s you, I have a some tough love for you. The reason why your Facebook Group isn’t working for you, is YOU. And so today I want you start to unpack this a bit and show you that a Facebook Group can be an amazing lead generation tool, when done correctly.
In today’s episode I want to chat about having a Facebook Page versus having a Facebook Group for your business. I want to weigh the pros and cons and chat through a few ideas because this is probably one of the biggest points of confusion for many online entrepreneurs!