Episode #260: What comes first? Lead generation or email funnels


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  1. the 5 components that every habit-based email funnel needs so that you’re not that slimy sales person in someone’s inbox

  2. how to increase profitability of a funnel by creating a culture of buying in the top of your funnel

  3. the advantages of having a habit-based email funnel and how it increases sales rates into your bigger program

  4. copywriting tips to sell your offer like hotcakes to soulmate clients who are excited to work with you

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One of the questions I get a lot from my clients is this,

“What should I focus on first, lead generation or an email funnel?”

And my answer is always two fold: 

  1. It depends on you and your business.

  2. Both.

Because everyone’s business is different and everyone is in a different phase of business, it’s important to know why you’re focusing on something in your business.

But also, lead generation needs an email funnel to matter and a funnel needs lead generation to function. So both lead generation and an email funnel require one another to do their primary function.

Visit the links below to learn more about: 

+ resources for this episode
+ registering for the Funnel Blueprint Training Series
+ connecting with Allison and the 6-Figure Mompreneur movement

 RESOURCES: 

Get registered for the Funnel Blueprint Training Series

CONNECT WITH ALLISON:

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Episode #261: Leading with ethics when creating a digital product suite featuring Monica Froese

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Episode #259: Identifying burnout and breaking the stress cycle featuring Orlesa Poole