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One sponsor per month. One week of podcast and email visibility built around your expertise.
I’m an email funnel strategist, so what I’m about to say might surprise you.
The best-performing email asset in my business this year is a newsletter I write in real time, sometimes from the bleachers with a coffee going cold next to me.
In this week’s Email Empire Podcast episode, I’m sharing what it’s done for my opens, my clicks, my deliverability, and even my podcast. Here’s a peek at what’s inside.
The Conversation That Sparked It
Earlier this year, I interviewed Megan Yelaney for an Empire Exclusive episode, and something she said stuck with me for months. It made me rethink how I show up in my subscribers’ inboxes. I’ll tell you exactly what got my wheels turning, and you can hear the full interview in the show notes.
Meet Emails Between Innings
On May 9th, I launched a weekly newsletter with four goals in mind. I wanted it to feel current, to recap the week in the biz, to give you one home for helpful resources, and to be a quick read for a real person with a real life. I share how each goal shaped what lands in your inbox every Saturday.
What Happens When Life Gets Messy
Our summer was a dumpster fire (my 8-year-old’s words, not mine). A chaotic move, brand-new schools, new teams, a new church, and almost no business to promote. So I wrote about life. What happened next is the part of this story I’m most excited to share.
The Results Surprised Me
I know you’re here for the numbers, so I get specific on how the newsletter has performed against my regular emails. I also share the fair caveat about why the click rate looks the way it does, and what it’s meant for my deliverability.
The Podcast Effect I Never Saw Coming
My Empire Exclusive guests are getting more attention than ever, and I think I know why. Familiarity does a lot of heavy lifting, and I explain how a weekly email builds it.
Why I’m Creating in Real Time
I’m a planner. I love a system. This newsletter forced me to work differently, and it’s made me a better marketer. I talk about what that looks like and how you can try it in your own business.
The Big Takeaway
Show up as the real person behind your business, show up consistently, and give yourself permission to create in the moment, even when life is messy.
How This Led to Sponsorship Week
The results from this newsletter inspired my Black Friday offer. Sponsorship Week gives you a podcast interview, two dedicated emails to my list, and a feature in the newsletter, all in one week, so you can borrow the trust I’ve built with my audience and grow your list with aligned, high-quality subscribers.
Spots are limited to one sponsor per month through 2027, and the waitlist is how you’ll hear about Black Friday details first.
Want me to introduce my audience to you? Get on the waitlist.
One sponsor per month. One week of podcast and email visibility built around your expertise.
Frequently Asked Questions:
Q1: What is Emails Between Innings?
A1: It’s my weekly Saturday newsletter. It includes a recap of the week in the biz, helpful resources, and a real-time look at what I’m learning and doing, all meant to be read in a few minutes with your morning coffee. Subscribe to the Emails Between Innings newsletter here.
Q2: When did Allison start the newsletter?
A2: I launched it on May 9th, 2026.
Q3: What is an Empire Exclusive episode?
A3: Empire Exclusives air on the last Monday of every month. I sit down with another entrepreneur to talk about how they use email marketing in their business.
Q4: What do I get with Sponsorship Week?
A4: You get a podcast interview, two standalone emails promoting your lead magnet, and a feature in the Saturday newsletter. To snag one of the 3 remaining spots, get yourself on the waitlist.
Q5: Do I need a newsletter to benefit from this episode?
A5: No. Everything in the episode applies to any email you send, whether it’s a newsletter, a broadcast, or part of a funnel.
🔗 LINKS MENTIONED:
🤝→ Get on the waitlist for Sponsorship Week
💌→ Subscribe to the Emails Between Innings Newsletter
🎙️→ Listen to Megan Yelaney’s Empire Exclusive interview
🌎→ Website
📲→ Instagram
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