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✨THE FUNNEL GLOW-UP✨
A 4-week challenge to fix (or finally build!) an email funnel that actually sells.
We'll build your email funnel together in January, and you'll have a built-out email funnel by February 1. Doors open to the waitlist on November 23 at a very special price.
Picture this. You wake up tomorrow, grab your coffee, open Instagram... and your account is gone.
Hacked. Shut down. Or the algorithm decided it hates you and throttled your reach to zero. Pick your nightmare.
Now here's my question:
Would anyone still have the opportunity to buy from you this week?
If that made your stomach drop a little, this episode of the Email Empire Podcast is for you. I'm making the case that every single entrepreneur needs an email funnel. The brand-new coach with 40 subscribers. The seasoned expert who sells out live launches. And yes, the CEO who's "too busy" to think about email right now.
Let's Make "Funnel" Less Scary
When some folks hear the word funnel, they picture an 87-step flowchart, eleventy hundred tags, three upsells and a downsell, and a tech stack that needs its own IT department. No wonder you've been putting it off. I would too!
I think of an email funnel like a path. Someone finds you, raises their hand, gets to know you, and gets invited to buy. In the episode, I walk through the four simple pieces that make up that path, and why you only have to build it once.
Your Followers Belong to Someone Else
Your Instagram followers, your Facebook group, your TikTok... they all live on a platform somebody else controls. Algorithms change overnight. Features disappear. Tools get shut down with a week's notice.
Your email list belongs to you. I explain why that makes an email funnel the closest thing to job security an entrepreneur gets.
Selling From the Bleachers
I'm a CEO mom of two, and a lot of my weeknights and weekends happen on the bleachers at baseball and softball games. I built my business so sales come in no matter what I'm doing.
I share what that looks like day to day when my email funnel is running, and how it gives you your time back.
From "I Hope" to "I Know"
I have two non-negotiables in my business: one new lead a day and one sale a day. I could never promise myself that if my sales depended on a Reel taking off or my energy for another live launch.
In the episode, I explain how an email funnel smooths out the live-launch rollercoaster, builds trust at your buyer's pace, and hands you real data to work from.
"But Allison..."
I can already hear the excuses. My list is too small. I'm not a writer. I don't have the right offer yet. I already sell out my live launches.
I tackle every single one, with a little tough love.
🚨 Spoiler alert: the secret sauce involves being a freaking human.
Which Camp Are You In?
I recently polled my email list about where they are with their email funnel, and the answers fell into four camps. The biggest group surprised me, and it happens to be my favorite kind of person to help.
I share the results and pair each camp with one specific action step, so you'll know exactly what to do next, wherever you're starting from.
The Big Takeaway
Every entrepreneur deserves a business that keeps selling when life gets busy. One you own. One that gives you predictable income, builds trust without pressure, and tells you exactly what to fix.
Your homework is to figure out which camp you're in and take the one next step I give you in the episode. Just one. Momentum beats perfection every single time.
Need More Than One Step and a Pep Talk?
I've got you! This January, I'm hosting The Funnel Glow-Up, a 4-week challenge to fix (or finally build!) an email funnel that actually sells.
You'll get access to my brand-new proprietary software, and we'll build your email funnel together, piece by piece. You'll have me in your corner the whole time through a group Voxer chat and live Q&As every week, helping you get the words right, the strategy dialed in, and keeping you moving forward.
By February 1, you'll have a built-out email funnel ready to sell for you, whether you're at your desk, on vacation, or on the bleachers with your coffee going cold.
Doors open to the waitlist on November 23 at a deeply discounted price, and the only way to get that price is to be on the waitlist.
✨THE FUNNEL GLOW-UP✨
A 4-week challenge to fix (or finally build!) an email funnel that actually sells.
We'll build your email funnel together in January, and you'll have a built-out email funnel by February 1. Doors open to the waitlist on November 23 at a very special price.
Frequently Asked Questions:
Q1: What is an email funnel?
A1: An email funnel is a path that takes someone from finding you to buying from you. It starts with a free lead magnet, then a series of emails that build trust, followed by an offer and emails that invite them to buy.
Q2: Do I need a big email list to have an email funnel?
A2: Nope. A small list is the perfect time to build one, because your email funnel is what grows your list and sells to it.
Q3: I'm not a writer. Can I still build an email funnel?
A3: Yes! Write the way you talk to your clients. Your people want to hear from you, so be a human.
Q4: I already have live launches that sell. Why would I need a funnel?
A4: An email funnel warms up your list before launch day and brings in sales in the months between launches.
Q5: What is The Funnel Glow-Up?
A5: It's my 4-week challenge in January where we build (or fix) your email funnel together using my proprietary software, with weekly live Q&As and a group Voxer chat. By February 1, you'll have a built-out email funnel. Join the waitlist here.
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🤔 Want to work together?
Here’s how to get started!
Join the email marketing membership for coaches and experts, who want to sell their offer on autopilot.
Host a bundle that builds your email list, your visibility, and your sales.
