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Try Implementation-First for $24
If you’re ready to stop collecting information and start getting your email funnel built, try Emails That Sell for 14 days for just $24. Come see how we’re making implementation the focus, and be the first in line when the new software drops.
For the last 15 years, online business has run on one simple formula:
Learn first. Implement later.
And I’ve built an entire business on that formula.Which is exactly why I need to say this out loud:
I don’t think education is going to be the product much longer.
The Model We All Grew Up On
If you’ve ever bought a course, joined a membership, or enrolled in a group program, you know how this works. Watch the modules. Download the workbook. Show up to the calls. Then go build the thing yourself.
And let’s call it like it is, that’s the part most people never get to.
That entire model was built on one assumption. In this episode, I talk about what that assumption was, and why it’s quietly stopped being true.
AI Is Not Just a Faster Typewriter
I’ll be honest, I used AI like a faster typewriter at first. Quicker emails. Quicker subject lines. Quicker summaries.
That’s useful. It’s also a very small version of what’s happening.
There’s a difference between getting something done faster and getting it implemented. And that difference is changing the question your customers are asking you.
The Tough-Love Question Every Course Creator Needs to Answer
Your potential customers can ask AI to explain what you teach, for free, in plain English, at 11:00 pm on a Tuesday, tailored to their exact situation.
So what are they paying you for?
I’m not saying this to scare you. I’m saying it because I’d rather you hear it from me now than figure it out when your sales start to slide.
The Deadline That Took “Someday” Off the Table
This shift didn’t start with some clean, strategic plan. It started with me being really, really mad.
I spent two years building 10 Custom GPTs for my membership. Then OpenAI announced they’re removing them on December 11th.
I’m still a little grumpy about it. But that deadline forced me to make a decision I’d been putting off for years, and I tell you exactly what it was in the episode.
What This Changes Inside Emails That Sell
This isn’t a little add-on. It’s a change in direction for my membership.
For years, the model was: here’s the training, here’s the template, now go build it. I’m flipping that, and I think the new way is a better experience for members who never wanted to watch 12 hours of video in the first place.
You Don’t Have to Build Software (But You Do Have to Decide)
If your offer is mostly information, this episode is going to give you something to chew on. I walk through three questions to help you look at your own business, including one about where you might be building on rented land. And if you’re a Custom GPT creator wondering what to do before December 11th, I point you to a free workshop that can help.
The Big Takeaway
Education is moving from the headline to the supporting role. Your customers don’t really want to learn how to build the thing. They want the thing built.
So the question isn’t, “How do I teach people more?” It’s, “How do I help people get it done?”
Try Implementation-First for $24
If you’re ready to stop collecting information and start getting your email funnel built, try Emails That Sell for 14 days for just $24. Come see how we’re making implementation the focus, and be the first in line when the new software drops.
Frequently Asked Questions:
Q1: How is AI changing online courses and memberships?
A1: AI makes it easier for people to get information and, increasingly, to get things done. That’s shifting what customers value from learning how to do something toward getting the result implemented.
Q2: What does an implementation-first offer look like?
A2: An implementation-first offer focuses on getting the finished result, through tools, templates, done-for-you services, or done-with-you support, with education as a supporting layer instead of the main event.
Q3: Is education still important for coaches and course creators?
A3: Yes. People still need strategy and good judgment to make good decisions in their business. But education alone is becoming harder to sell as the main product.
Q4: What is happening with Custom GPTs on December 11th?
A4: OpenAI has announced it is removing Custom GPTs on that date. In this episode, I share how that deadline affected my own membership and where to find help if you need to move your own tools.
🔗 LINKS MENTIONED:
💌→ Emails That Sell
🤖→ The AI Product Build Lab with Kelly Sinclair
🌎→ Website
📲→ Instagram
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