One of the most amazing things about owing our own businesses is that we can do what we want, when we want. We can volunteer for our kids’ field trip at school, we can take a nap in the middle of the day while the baby naps, we can go meet the hubs for a long lunch. We can do those things because we are our own boss. We decide our schedule! It all sounds like rainbows and butterflies, am I right?!
But what happens when life happens? Sometimes the best laid plans get demolished in a moment’s notice. Your kid gets sick, or the school cancels school early due to snow, or your husband travels for two weeks suddenly. Life happens and in those moments, we (whether we want to or not) we have to show up for it.
Life can throw a wrench in our business.
Instead of creating massive turmoil, we can prepare for when life shows up through having three things implemented in our business.
There needs to be some mechanism in your business that runs in the background and gets new leads into your sales funnel every single day. Generally what this looks like is a highly converting Facebook Ad to a freebie/opt-in/lead magnet (whatever you want to call it) to an email nurture sequence to an email sales sequence.
Now I know what you’re thinking, “Allison, this takes time! I don’t have the luxury of time! I need to make money and I need to make money now!”
I get it, truly I do.
But here’s the deal, your business can’t survive on active work alone. Working with clients 1:1, or doing done-for-you services are well and good, but when life happens and you have to take a day, or a week, or a month, or even a year off, what happens to your business?
And that can’t happen. You need to have something that you run in the background that can and will make money for you ever single day. On automate. Seamlessly.
2. Flexible, but clear, office hours
Creating a business is a wonderful thing. So is raising a family. And more often than not, the two intermingle, no matter how hard we try to keep them separate. And that’s totally ok.
Having our kids see us build a business and actually do work is empowering. it shows them that work is an essential part of life. If you want certain things in your life, you have to work for them. When it’s time for you to work and hop on a call or a livestream, empower them to entertain themselves. Be reasonable with this expectation, you’re not going to expect your two year old to entertain himself for four hours, but 30 minutes is totally do-able for him. Establish the expectations and set the boundaries.
Side note: give your two year old some grace if he’s not perfect during your 30 minutes, he is only two after all! But start to work towards these expectations and be consistent with what you expect from him during this time.
3. Clarity around revenue-producing activities
This is probably the hardest part of business. Knowing what actually makes you money can be a tricky thing to figure out! It seems pretty simple, but can actually be pretty complex. If you’re not 100% sure what your revenue-producing activities are, there are three things that I always go back to that might help you to figure this out:
Building your email list. [this is where subscribers will convert to clients/customers]
Developing the “know, like, and trust factor”. [this is why subscribers will convert]
Actively selling something. [this is how subscribers will convert]
Taking these three things into consideration, what action goes behind this? For some of this looks quite different so you’ll need to dive deep here and take some time to figure out what that looks like for you.
When these three things are implemented in your business, not only will you feel more secure and confident in your business when life happens, but you’ll see your business start to feel a whole heck of a lot easier. And that, my friends, is what dreams are made of!
Two things I want to tell you about as I wrap this up:
If you’re looking to create consistency in your business: consistent income, consistent clients, consistent visibility, consistent engagement, then I’d love for you to download my 10 Ways to Create a Consistent Business Guide! In this Guide i’ll walk you through 10 things that you NEED to have in place in order to create a consistency in your business. You can download it here.
If you read this entire article and have/know all of this but you’re still not seeing the results you want/need, then I want to invite you to consider enrolling in my high-touch, high-end Legacy Mastermind. This program is for go-getter mompreneurs who are ready to create their first 6-figure year, on their terms. If you want to fast track your success, and stop the vicious cycle of feast and famine months, uncertainty, and mediocre results, then book a call with my team to chat about the program and if it’s the right fit for you. I only have one spot left this month! You can schedule your call by clicking here.