EP 477 | What Emails to Send After Your Lead Magnet Gets Downloaded
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The Funnel Fix Sessions 🛠️
A 3-part, pre-recorded video series where we uncover why your email funnel isn’t bringing in sales of your course or membership, and exactly what to fix.
After someone downloads your lead magnet, you cannot just cross your fingers and eyes and toes, and hope they magically decide to buy.
In this episode, Allison breaks down exactly what to send next so your Nurture Sequence actually leads somewhere instead of becoming a random pile of “nice to have” emails. You’ll hear how to guide subscribers step by step, build real buyer readiness, and make your offer feel like the natural next move.
TAKEAWAYS:
Your Nurture Sequence should bridge the gap between the lead magnet and the pitch, not leave subscribers hanging with content that feels good but goes nowhere.
Each email should solve one pain point while naturally revealing the next one, so your audience keeps moving forward instead of stalling out.
The Nurture Sequence is where you sell people on the ideas, methodology, and transformation behind your program before you ever ask them to buy.
Simple, actionable content like templates or quick wins helps subscribers experience your process, trust your expertise, and start seeing results before they become clients
Resources:
Get access to the singular email (and a fill-in-the-blank template) that was directly responsible for selling over $80,000 worth of courses, memberships, and digital products in 2025 by clicking here.
Watch the recordings of the Funnel Fix Sessions! Over the course of 3 sessions, Allison will help you to dig into your existing email funnel, understand where why it's not producing sales of your course or membership like it should be, and exactly what to fix to increase sales. Click here to get accesss.
Haven't listened to Session 1 yet? Do that first! Click here to listen.
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Artist: : Benjamin Tissot
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Transcript:
Alright, well let's kick off. Session number two. This is actually. My favorite part of email funnels because I think it's the part that a lot of people like, they're like, I just don't, what do I do?
Like, where do I go with this? What happens after someone downloads my lead magnet? I understand the lead magnet. I get the pitch sequence, like I understand what that does, but like what are we doing that in between, right? Because we're not gonna go from lead magnet just to selling them into something, um, that won't work, right?
And that's salesy and sleazy and blah, blah. But we need to bring our people on a journey. So a lot of times what I find when I get into people's funnels is that the nurture sequence, it's just not leading anywhere. And so a lot of people will say things like this, like, my emails are good. Like I love them.
I'm super proud of them, but they don't move people to buy. Nobody's really buying in my email funnel. Like I have this thing up and running and like. I don't know what to do with it. So that's what we're gonna be talking about today. And so just as a reminder, what I'm walking you through in these three sessions is exactly what I do with and for my VIP week clients.
So when I do a VIP week with someone, the first thing we do is audit their lead magnet, which is what we worked through yesterday. The second thing I do is I write their nurture sequence, which is what we're talking about today. The third thing I do is write their pitch sequence, which is what we're talking about.
Tomorrow. So if this process is appealing to you, if you're like, yes, I'm very interested in this, this is what I need, I want you to know that I have nine VIP week spots left for all of 2026. So if that's something you are interested in learning more about, if you're like me, I'm always like, hi, I just want the details.
Like gimme the goods. Like tell me what a what? What can I do to help? Me figure this out. I'm putting a little link in the chat for you. That's the VIP week link. So click on that, learn more about it. I do have nine VIP week spots left, and then when they're gone, they're gone. Um, so visit that link. And check it out.
All right, so now that your lead magnet is attracting the right to you email subscriber, it is time to put them through an email nurture sequence. A nurture sequence is the series of emails someone gets after they download your lead magnet. So you are not. Inviting them to buy something yet. Okay. The nurture sequence lives after lead magnet download and before, like here's the link to buy pitch sequence, right?
So we have the lead magnet, then we have the nurture sequence. That's what we're talking about today. And then we have the pitch sequence. So just to reiterate, today we're talking about this middle part, this nurture sequence. So your nurture sequence is actually where you sell your program. You sell them on the idea of the program on why this could help them, how this could help them?
What this, what is potential, like what could what, um, what's the potential that they could have or do or be when they enroll in your program? Okay. The pitch sequence is when you're like, Hey, here's the link to actually join. Right? The pitch sequence is the invitation. The nurture sequence is where you saw them.
Intellectually. Okay. You get them on board with your thought process, your methodology, your ideas, your program. Okay? So your email subscribers should already be sold before they enter into the pitch sequence, through what you share in your nurture sequence. The whole point of the nurture sequence is to prime them and get them ready for the pitch so that when you do pitch.
It's not like just coming outta the blue, right? They're fully prepared for it. They're primed. They're ready to go. They're qualified. They're like, girl, just gimme that link. Okay, so we have the download of the lead magnet right now. Email number one. Let me move this chat over here. Sorry, not email number one.
So we're gonna go from download to the lead magnet to pitch things. What I'm gonna walk you through right now is what goes in this middle section, okay? So your lead magnet, we talked about this yesterday, solves a pain point, right? So we're gonna call that pain point number one. Whenever you solve a pain point, a new one emerges.
Okay, so that is pain point number two. Your very first email in your nurture sequence is going to address that pain point number two, the one that is exposed from solving the pain point in your lead magnet. Okay, so email number one solves pain point number two, and in solving pain point number two, it reveals.
Or exposes pain point number three. So your second email in your nurture sequence, you better believe it's gonna solve pain. Point number three, the one that was exposed from that first nurture sequence email. I know I've got a lot of numbers going on here. Nurture sequence, email number two. Addresses pain. Point number three solves it and a new pain point is exposed or revealed. This is pain point number four, and you've probably guessed it right, nurture sequence. Email number three is gonna talk about solving pain.
Point number four, and in doing so, exposes pain point number five. Okay, and the only solution, the only way to solve pain point number five is to join your program. So the way that you're bringing people through your nurture sequence is by opening. And closing gaps or exposing and resolving pain points, however you wanna think about this.
Okay. I think of it like when I think about this, I think of it like a going back and forth, like that's the visual that I have in my head. So whenever you solve a pain point, a new one emerges. What's that new one? Solve it. New one emerges, solve it, new one emerges. It's this constant like going back and forth and back and forth, and you'll get them to the point in your nurture sequence where the only way to solve that final pain point is by joining your program.
And so that's the point of your nurture sequence. Remember how we talked about yesterday with the nurture sequence? You don't want the gap from where someone is when they download your lead magnet to the pitch sequence to be too much, right?
Yes, there's gonna be a gap, but you don't have to be a drastic gap. This nurture sequence should not be. 80 emails long. It should not be 10 emails long. I would argue at the most it should be seven emails long. So if you're not sure if the gap between the lead magnet download and the pitch is too much, is it more than seven steps?
If it is. It's too much. Let's shorten it. And I know people are like, well, that's not enough time for people to buy. It is when you have the right people in your funnel because you've started off with the right lead magnet. You've gotten the right people in because they are looking for a solution to their pain point.
They're actively like. Hey, is this person that I'm getting these emails from, the person helped me do this? Awesome. Let's learn more from them. And if that process takes too long to get them to the invitation, they're gonna be like, yeah, like I'm done. You're gonna lose them, right? So yes, you're not actually selling like Buy now in the nurture sequence, you're selling them on the ideas.
Okay. And you're getting to the point, getting them to the point where they are ready for the pitch. They're primed, they're ready to go. It's appropriate and it makes sense through what you've relayed. So how does a nurture sequels do this? Like what actually goes in it? And so these are just some things to think about as you are crafting your nurture sequence.
So you want your email subscribers, the people reading your content to start to do. Think and be different. We're not looking to change people, right? We're not looking for them to like actually become a new person. We are looking to them. We are encouraging them to start to make these changes. Okay, so do I want you to share some actionable to-dos that are simple?
One of my most favorite things to share in my nurture sequence are things like template. Because people can understand what a template is, right? And that's actually what my lead magnet is too, right? I told you guys about the $80,000 email template yesterday, my lead magnet that works really well, templates.
Things that are like, Hey, I want you to try this. It'll take you five minutes, and then I want you to report back. Give them really simple things to do because when they start to do things that you tell them to do, you're priming them for what it's like to work with you, right? And when they start to do, you know, as the expert in the room that this is actually gonna help you and it's actually gonna help you get results.
So when they start to do and they start to see results, they start to think differently. Your beliefs. Or their beliefs start to shift and that gets them to think about the pain point differently. They start to look to you as the authority in the space, as the person that could help them, and the person that is helping them through this amazing free content, right?
They have the lead magnet from you. They also have some really cool stuff you're giving them. Inside the nurture sequence is actually helping them. Okay? So when they start to do, they start to think differently. And when they start to think differently, they start to be different. They start to understand what's possible when they embody your process or when they absorb your process or implement your process, however you wanna think about it.
We all have a very specific way that we work with people, right? We have a very specific methodology, a strategy. This is how we do things. We go 1, 2, 3, 4, 5, and. They start to understand that process and what that's like for them. They start to envision themself as your client, and that's what we want, right?
It's a whole lot easier to sell someone into something when they're like, oh yeah, I totally understand it, right? Because I've experienced a bit of it. And that's what we're doing through this video series, right? You're getting an experience of me and my philosophy, my strategy, my thought process on email funnels.
Same thing for you, okay? So take everything you're learning from this and apply it to your business.
