EP 463 | The 3-Part Email Funnel That consistently Drives Sales on Autopilot
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Leads nurtured with strategic emails spend 47% more than non-nurtured leads.
Which means YOU need an email funnel.
I’ll write all of your personality-filled, sales-focused emails so that your email funnel becomes your best-selling salesperson (even when you’re offline!).
And yes, I’ll get it all done in one day!
Most email funnels are a hot mess of confusing automations, mismatched lead magnets, and pitch sequences that try to teach instead of sell.
In this kickoff episode of the Email Empire Podcast, Allison Hardy is pulling back the curtain on exactly what makes an email funnel consistently sell, without relying on a single trending sound or Instagram Story. If you’ve ever wondered why your emaill funnel isn’t selling (or where to even begin building one), in this episode you’ll learn the three things that actually create sales in your email funnel, and the three things you’ve probably been told matter, but absolutely don’t.
TAKEAWAYS:
If your email funnel isn’t selling, the problem started before the pitch, and most likely, with your lead magnet.
Your email nurture sequence isn’t fluff, it’s the most powerful sales tool in your entire email funnel when done right.
Selling starts with safety. When your subscribers feel seen and supported, they’re far more likely to buy.
Your email pitch sequence must speak to all 7 buyer types in your audience, and not a single one of them needs more education.
If you want your email funnel to stop collecting dust and start making sales, it’s all about intentional structure, not last-minute copywriting.
Resources:
Snag 1 of only 12 VIP Days in 2026. Email subscribers nurtured with strategic emails spend 47% more than non-nurtured leads, which means you need an email funnel that does more than sit pretty. Let Allison build your entire email nurture and pitch sequence in just one day, packed with personality-driven, sales-focused emails designed to sell. Your email funnel will become your best-selling salesperson, on autopilot. Click here to claim your VIP Day before all 12 spots are gone!
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Transcript:
Hey, hey. Welcome to episode number 463, but also the very first episode of Email Empire, the podcast for founders, creators, coaches, experts, and CEOs. Who know email marketing should be doing more heavy lifting in their business in case you're new around these parts. Hi, I'm Allison Hardy. I'm an email funnel strategist and longtime creator of Evergreen Systems, an avid lover of sunflowers and someone who has spent the last decade.
Building email ecosystems for myself and for my clients. That's all on autopilot. Why we live our actual lives. If you've ever felt like email funnels are complicated, mysterious, or reserved for the girlies, who just get it, this episode is for you. Email funnels are not magic. Email funnels are not luck.
They're not right place, right time. They're a combination of math. Psychology and intentional design. And today we're talking about the three things that actually create sales from an email funnel. And along with that, the three things that people think matter that totally don't. All right, let's jump in.
This is the part that most people skip because. It's simply not sexy. Everyone wants the perfect email funnel, the perfect automations, the perfect email pitch sequence. But if your lead, the person inside of your email funnel isn't the right person for your offer, no email funnel in the world can fix that.
An email funnel can only sell to people who are already a good fit. That's why having qualified leads. Is step one. So here's what this actually means first, your lead magnet must make sense for your program if you sell a membership for email marketing, and your lead magnet is 101 Instagram content ideas.
You've created a mismatch. You are attracting people who want to post, not people who want to write emails, and yes, the people who are posting probably need emails. Yeah, you're totally right about that, but that's not why they're coming to you in the first place. This is why your lead magnet should solve a small piece of the same problem your paid offer solves.
This is why your lead magnet should solve a small piece of the same problem Your paid program solves not a random entry point that gets big signup numbers, but produces zero buyers.
Secondly, your lead magnet must align with how your leads are motivated. Your buyer types matter here, and I'm gonna get into this in a little bit, but we all have seven different buyer types. In our audiences. Some want a shortcut, some want a deeper understanding. Some want to feel confident and some want to see an ROI.
When your lead magnet gives them a taste of the transformation of whatever it is that they're looking to solve and what they're seeking after. You're not just getting an email address, you're winning their. And third, the format needs to make sense for how you serve your clients. If you're a coach who specializes in fast implementation, do not hand out a 40 page ebook.
If your whole thing is simplicity. Don't deliver complexity. Your lead magnet is the first date. Your program is the relationship
so if your email funnel simply isn't selling 80% of the time, the issue started right here. Not with your pitch, not with your copy, not with your sales page, not with your call to action. You simply attracted the wrong people.
Now I wanna shift to talking about warming up your leads. Again, when I say the word leads, I mean the people inside of your email funnel and getting them ready to say yes to your invitation, to your program.
And helping them to understand and make it a total no brainer for them. When someone opts in, your job is not to sell them immediately. Your job is to help them understand the path ahead Sales happen when your buyers feel safe. And secure, not manipulated. So your email nurture sequence, the series of emails that gets delivered after they download that lead magnet of yours does a lot of heavy lifting.
So here's what prepped for the offer actually looks like. Number one, your leads know the name of your program. This sounds basic, but a shocking amount of entrepreneurs never mention the name of the program. They're gonna invite their leads to join until the very first pitch email, and that's a problem. Number two, your lead need to know what your program does in simple language, not jargon or guru language, or your signature framework or your 12 step methodology. They need a sentence they can repeat to a friend.
Here's an example for you. Emails that sell helps coaches and experts sell on autopilot through strategic email funnels. That's it. See how simple that is? You totally understand exactly what that program does. Number three, they've seen client wins, and this is a slippery slope. I do not want you sharing testimonials where a client of yours 100% hit it outta the park.
We all have that one client story, that one testimonial where things just clicked. Your client ran with it. And they got phenomenal results. And the reason why is for our skeptical buyers, we all have these. They're one of our seven buyer types in our audience. Sharing your best client story from the get go will not work for this person.
It only increases that resistance when you share client stories in your email nurture sequence, your leads need to see that, number one, this is real. And number two, people just like them have done that work successfully. So sharing that amazing testimonial, while that's super exciting for you, for the person receiving it just makes them.
Build that wall up faster. Number four, they have a working knowledge of what it's like to work with you. This is the number one friction remover people buy when they know what it's like to work with you when they've had a little taste of that. That's why I'm a fan of weaving. Simple two minute max. Face a camera videos in your nurture sequence.
They can see you, they can see how you speak about the topic, and when you give them action items through that video. It creates that connection and that connection makes your brand more familiar and you an actual real human. And people buy because they feel some sort of connection and they wanna buy from a real actual human.
What I want you to know is that if the first time your lead hears about your program is when you ask them to buy it, you've skipped the entire middle of the email funnel. That's like meeting someone on Hinge and immediately asking them to move in slow the roll. the email nurture sequence is actually the most powerful sales tool you have in your email funnel, but I see a lot of really smart entrepreneurs.
Quite honestly half-assed their nurture sequence and create content for it like it's an afterthought. Now the third part of this is the email pitch sequence. This is the invitation for your lead to join your program. This is where people usually either overdo it or they underdo it. So let's break this down. Number one, you need to share what the offer is and how long it's available for. Clear over clever. Wins all day long. Timeframe matters because the brain craves boundaries. If something is open-ended, the brain puts this in the later pile, and that later pile is where dreams go to die. So if your lead can join your program in the next 48 hours for 50% off. You sure as heck better say that in every single gosh darn email you send in your email pitch sequence.
Number two, you should speak to the seven different buyer types that we all have in our audience. Different buyers need different things, somewhat logic, somewhat emotion. Some need a story, some need numbers, some need reassurance. Some need to know the steps. Some need to know what will happen if they don't buy.
A good and profitable email pitch sequence rotates through all seven, so nobody gets left out in a good and profitable email sequence debunks the objections that each of those buyer types has, not by shaming them or convincing them that they're wrong, but by helping them see what's possible. The engagement buyer just wants to talk to you and ask their burning question.
The invitational buyer just wants to talk to you and ask their burning question. The relationship buyer wants to know more about you and why did you decide to start this crazy business of yours? By speaking to the seven different buyer types, you are creating an experience where your lead feels seen and heard and taken care of. And number three, there's no education in your email pitch sequence. This is where funnels go to die when you educate inside a pitch sequence.
And I have seen this time and time again, we, as the people who are writing these emails, think that education helps people to make a decision. It doesn't. When you educate inside a pitch sequence, you put your buyer into learning mode. Instead of buying mode, you trigger the part of the brain that says, oh wow, that's a lot of information. I'm gonna come back later. Your pitch sequence exists to deepen the desire, create clarity. Create urgency, remove friction, and guide the decision. Education happens on the sales page and in your email nurture sequence, which like we said earlier, comes before the pitch sequence.
The sequence I'm talking about right now. If you're teaching inside of your email pitch sequence, you're doing your sales page's job, your sole role inside of your pitch sequence is to debunk your leads objections. So well that they click over to the sales page and they want to complete the journey with you.
All right, let's recap. Email funnels that sell consistently, that sell quietly, predictably, without you performing on Instagram every day, have three core ingredients. Number one, qualify leads. You have the right people who have the right problem, who are also motivated in the right way.
Number two leads that are prepped by the time they enter into the email pitch sequence. They know your name, they know your program. They know what it's like working with you. They know the results you've helped your clients to get. And number three, your invitation to join your program. Is intentional.
You address the seven buyer types, help your leads work through their objections, make them a time-based offer, and all with zero unnecessary teaching. When you build your email funnel, this way, selling becomes simple
because you've built an email ecosystem that does the heavy lifting for you. This is how you build an email empire.
If you wanna support building a email funnel that actually sells, when that honors your energy, your season of life, and the way you run your business, keep listening. This podcast is going to be your go-to place on the internet to learn what's actually working right now in email marketing.
Is my promise to you that I'll share the ins and the outs of creating an email ecosystem that sells for you while you sleep, work, rest, travel, or you know, if you're like me, live at the baseball or softball field for half of your life. And if you're listening to this and you're thinking, okay, Allison, I get it.
It all makes sense, but I don't have the time or the energy to map all of this out and to write all of the emails and all of the scripts and all of the sequences on my own. Then I'd love to make your life all heck of a lot easier because I'm taking on only 12 VIP day clients for all of 2026.
And this is where I build your entire email nurture sequence and email pitch sequence for you. In just 24 hours, you get the exact process that I just walked you through today, except you don't have to do any of it. I develop your full strategy. I write your emails, I create your video scripts.
I handle the sales, psychology, the buyer types, the objections. All of it. You walk through with a done for you email nurture sequence and email pitch sequence that sells on autopilot with other weeks or months, or let's call it like it is, years of trying to write it yourself. If you want one of those 12 spots for 2026, head to the link in the show notes to learn more and grab your day before the 12 are gone because if you're ready for your email funnel to stop being a dream.
And start being an asset. A VIP day is the fastest way to make that happen. Thank you for listening to the very first episode of email Empire. I'll be back in your AirPods next week, I'll see you then.
