EP 487 | How to Create an Email Newsletter People Actually Want to Read featuring Megan Yelaney [Empire Exclusive]
In this Empire Exclusive episode, Megan Yelaney shares how her weekly newsletter blends personal stories, behind-the-scenes business insights, and client wins to create stronger audience connection and more strategic email marketing.
EP 483 | The Buyer Type Who Needs Proof Before They Buy [7 Buyer Types Series]
In this episode, Allison breaks down how to write sales emails for the Skeptical Buyer by using grounded, believable client stories that build trust instead of triggering their “this won’t work for me” wall.