For many online entrepreneurs we start a Facebook group to grow our business organically, and authentically. One of the easiest ways to develop the “know, like, and trust” factor is through a heart-centered, community-facilitating Facebook group. It’s a great way to beat Facebook’s ever-changing algorithm and it’s also a way to grow your email list simultaneously.
Side note: if you’re not building your email list while you’re building your Facebook group, you’re stalling your businesses’ growth. Click here to read this blog post to learn how to do this.
But what happens is new group members request to join and then it’s like a ghost town in your Facebook group. It seems like no one wants to hear from you, no one will talk or engage, and you start to feel like this whole Facebook group idea thing was a big waste of your time.
If this is the case, I have a simple, yet super effective, tweak for you in how your Facebook group is set up. Check out the Facebook Live video below for an explanation.
The name of your Facebook group is VITALLY important! It tells your group members one of two things:
Who the group is for. Or better yet, who the group is not for.
What pain point the group solves.
For your group members, when they are considering requesting access to your group it should be crystal clear if the group is for them, or if it is not. And the first way to do that, is through your group’s name.
If you’re not seeing any engagement whatsoever in your group, your want to consider two things:
Maybe your group isn’t specific enough as to who it serves.
Or maybe it’s not clear what your group actually does.
Oftentimes entrepreneurs start Facebook groups without a goal or a ideal group member, and it leads them to creating groups that have names that are ambiguous.
So, if you’re finding your group seems a bit off and the new group members just don’t seem like your ideal group members (or ideal clients) then consider your name. Is it serving you, your group members, and your business?
If you want more business strategy tips and a community of like-minded mompreneurs, head over to Facebook and join my own Facebook group, The Mompreneur Community!
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Email: allison@allisonhardy.com