EP 437 | The simple email shift that made $2K more per 100 leads
Stop Guessing. Start Selling.
Let’s cut to the chase, you need to know what’s working in email marketing right now if you want to stay ahead. Lucky for you, we’re handing over insider intel every single month.
This isn’t some fluffy “tips and tricks” nonsense. This is real data from our own email campaigns and our clients' businesses, the kind that actually puts money in the bank.
Are your sales emails falling flat? It might not be your copy, it might be who you're writing to.
In this episode, Allison breaks down a simple but wildly effective strategy that helped one of her Done-For-You Email Funnel clients increase her email funnel sales by $2,000 per 100 leads without rebuilding a thing.
If you’ve ever felt like your funnel is “almost there,” but not quite converting like it should, this episode is for you.
TAKEAWAYS:
Most entrepreneurs write emails trying to speak to everyone, but the magic happens when you zero in on your actual buyers and their habits.
There are seven distinct buyer types and each one needs to be spoken to differently because they buy differently.
You can uncover your actual buyer types with a simple one-question survey (no fancy data tools required).
Speaking directly to just three buyer types gave one client a 2% bump in sales, which translated to $2,000 more sales per 100 leads.
You probably don’t need to overhaul your email funnel. You just need to get smarter about who you’re writing to and how.
Resources:
Want to stay ahead of what’s working in email marketing right now? Subscribe to the Email Marketing Trend Report for just $7/month and get real strategies, trends, and action plans from real client results, delivered straight to your inbox every month. Subscribe here.
CONNECT WITH ALLISON:
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Transcript:
Hey, hey. Welcome to episode number 437 of the Six Figure Secrets podcast. I'm your host, Alison Hardy, and today we're talking about something that changed. Everything for one of my den for you email funnel clients. We took a good funnel and we made it great just by writing to the right people in her audience.
Not louder, not fancier, just smarter, and she walked away with 2000 more dollars in revenue. Per 100 leads, all because she figured out which of the seven buyer types were actually buying from her. And then we wrote emails specifically for them. So let's talk about how you can do the same.
So here's what we know. We all have seven different buyer types in our audiences. You do? I do. The person next to you. Does most of us though write pitch emails like we're throwing spaghetti at the wall and hoping that one email magically creates all these sales and speaks to everybody? Spoiler alert, it doesn't.
So what are these buyer types? Let me introduce you to the cast of characters. First step, we have the to the point buyer. These folks don't need a backstory or a 12 scroll email. They know what they want. They make quick decisions. They just need the link in maybe a sentence or two of reassurance. This is usually like the person who buys within the first three minutes of a webinar.
Second, we have the details, buyer. These buyers want to know exactly what's included, how long it lasts, what happens next, and what their refund policy is. They want clarity, they want structure, and they want a full breakdown before they buy. The third buyer type we have is the skeptic.
Bottom line, they don't believe you. But they could. You just have to prove it to them. Show them testimonials, case studies, screenshots, receipts. They need to see your claims backed up with real, tangible proof. The fourth buyer type we have are relational buyers. These buyers need to feel like you see them.
They buy based on connection, shared values, empathy stories. They're less interested in features. And more interested in, do I trust her? These folks need to feel safe before they say yes. The fifth buyer type we have is the invitational person. They're quietly sitting on the fence waiting for you to say, Hey, do you have any questions?
They need a direct personalized nudge. They won't assume your offer is meant for them unless you tell them. And usually have some sort of conversation with them. In the very beginning of this podcast episode I mentioned the $80,000 email template. That is the template that will speak to the invitational buyer.
So if you have not snagged that yet, just go do that. It's in the show notes. The link is in the show notes. Grab it and find it. You will speak to the invitational buyers so easily through that email. The sixth buyer type we have is the pain point buyers. So these buyers are very much so motivated by what's not working.
They're stuck, they're frustrated, and they need to know that you understand their problem deeply and that your offer solves it. So in these emails, you need to call out the pain point and talk about it. And last but not least, we have the. Pleasure point buyer. These are the vision board buyers. They're already sold on the dream that they wanted.
What they want is to feel emotionally excited. And bought in. They're chasing the desire, not escaping the pain. They are similar to the pain point buyer in that they have the pain point, but they're not motivated by solving the pain point. They're motivated by the outcome of solving the pain point.
All right, so those are the seven different buyer types we all have. This is the part where it gets really, really. Cool. So with this particular client, she sells a $1,000 course. What we wanted to do was find her actual buyer types. So we built a simple one question survey and we sent it to her clients, the people who have bought from her.
The question was, when you are considering investing in something for your business, which of these buyer types best describes you? What we did is we listed all seven buyer types with a short, plain language description, no fancy marketing terms, just real talk. And when we got these surveys back, it was crystal clear what types of people buy from her.
It was the details buyer, the relational buyer. And the pain point buyer, which meant we could stop writing emails for everyone else and laser in on the three groups who have already forked over their hard earned money. So we restructured her pitch sequence and created pitch emails that only spoke to these three buyer types instead of talking to all seven.
We only spoke to three and the result was a 2% bump in sales. Now I know you're probably like, Hmm, that doesn't sound like a lot, Allison, but here's the magic of this. What that means is it's $2,000 more in sales for every 100 leads, and she is very clear on how much it costs her to get a hundred new leads.
So for her. This was simple math, and because she was now increasing her profits from her funnels because her funnels performing better, she could either choose to increase that lead gen or keep it the same, and she would still make more money. She didn't have to rebuild her entire funnel. We just spoke to the right people in the right way. And because we did that, because we dug into the buyers and their unique buying habits. $2,000 more in sales.
Every 100 leads. Pretty cool, right? So if you found this sort of thing helpful, if you love this, behind the scenes information on what's working now in email marketing, this is exactly the kind of strategy we dive into every month inside the email marketing trend report and listeners. It's only $7 a month.
On the first of every month, you'll get a PDF That digs into real strategies from real client results that are usually my done for you email funnel clients or members from emails that sell or email marketing membership. You're also gonna get email trends that you can apply immediately and you'll also get bite-size action plans to help you actually implement what I'm talking about inside of the email marketing trend report.
There's a link for you hanging out in the show notes. You can subscribe. There. I hope to see you in there, but what I wanna leave you with today is a couple of things. If you want your pitch emails, your sales emails to perform better, it may not be your actual writing. I would argue you're probably a pretty good writer.
It might be that you're just writing for the wrong people. What I want you to do is, instead of speaking to everybody, I want you to really dig into who are the buyer types you have. Who have already bought from you and speak to those people, that's when the magic happens. I'll see you next week. Until then, go subscribe to the email marketing trend report and start surveying.
You've got this.
