Episode #193: Email marketing should be your #1 business activity with Lyssa "LJ" Jackson

Episode #193: Email marketing should be your #1 business activity with Lyssa "LJ" Jackson

Lyssa "LJ" Jackson, the Founder of Oh Hey LJ, is a Certified Email Marketing Expert who helps female entrepreneurs rock the inbox and their revenue. In today’s episode she shares about the return on investment with email marketing, why you shouldn’t wait to grow your list, and some very easy (and implementable) ways to develop the “know, like, and trust” factor with your email list.

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Episode #133: Hacks to increase sales in your email funnel
podcast, business tips, automation Allison Hardy podcast, business tips, automation Allison Hardy

Episode #133: Hacks to increase sales in your email funnel

Email sales funnels are a long-term game.  And just because it doesn’t work on the first try doesn’t mean it’s not for you.  Despite being a long-term game, there are some key factors that MOST successful email funnels have that help to contribute to conversions and a higher success rate.  There are three key factors to consider to increase the conversion rate of your email sales funnel.

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Episode #129: Nail your niche
podcast, business tips Allison Hardy podcast, business tips Allison Hardy

Episode #129: Nail your niche

The riches are in the niches.  Have you ever heard that expression before?  In this episode let’s dive into why you should be niching down in your business, no matter how you serve your clients or what kind of business it is that you run.  This is necessary for ALL businesses, no matter if you’re in network marketing, service-based, product-based, DIY, coaching, course creation. Whatever kind of business you own, you need to have a specific niche.

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Episode #117: The power of saying "NO"
Allison Hardy Allison Hardy

Episode #117: The power of saying "NO"

In our businesses, and our personal lives for that matter, saying “NO” has to be done.  By saying “YES” all the time to everything and everyone it’s a drain. And if you’re showing up to serve your clients or even your family, drained, I’d argue you’re doing them a HUGE disservice and those two groups of people deserve your best.

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