Episode #208: Growing vs. scaling your business


How would it feel to know how to go viral within your niche?

THE ONLINE SPACE IS BECOMING BUSIER AND NOISIER THAN EVER.

You’re smart, you know that having a social media presence is a great way to connect with people who need your help.

But all it seems to be is a black hole of doom scrolling, endless Tik Tok’s of 20-something’s doing some silly dance, and a play-to-play void.

So how can you, as an online business owner, cut through that noise, connect with the people who need and want your help, AND reach more people through leveraging social media?

YOU USE INSTAGRAM REELS TO CUT THROUGH THE NOISE AND TO REACH THOSE PEOPLE WHO NEED YOUR HELP!

The goal of the 60-Day Reels Content Calendar is to give you the content for your Reels strategy for 60 unique Reels. You’ll get access to:

  • 60 unique topics

  • a description of each type of Reel and the goal behind the piece of content

  • pro-tips to reduce the learning curve

  • and real-life examples of Reels with this topic and goal

You can snag the content calendar for only $27. To learn more about the calendar, click the button below.


Today we are going to dive deep into what growing your business means and what scaling your business means. It’s important to know the difference between the two so that you can be intentional with the action items,  inside of your business, to help you work towards that big goal you have for 2021.

These are two terms that get intertwined all the time, and it creates a lot of confusion, because they are actually very different approaches to business.

So on today’s podcast I’m chatting through:
+ the differences between growing and scaling
+ examples within each focus on how to grow and scale
+ the pros and cons of both
+ when it’s appropriate to grow and when it’s appropriate to scale

Visit the links below to learn more about: 
+ resources for this episode
+ the Lead Generation Lab’s waitlist, and how it can support you as you automate the leads and sales component of your business
+ and to connect with Allison and the 6-figure mompreneur movement

RESOURCES: 

Make your Instagram Reel life a whole heck of a lot easier, more streamlined, and intentional by snagging a copy of the 60-Day Reels Content Calendar

Learn more about the Lead Generation Lab by getting on the waitlist for the next open cart period on February 1, 2021

CONNECT WITH ALLISON:

Follow Allison on Instagram

Join the 6-Figure Mompreneur Facebook Group

ARE YOU A FAN OF THE PODCAST?

If you found value from today’s episode, head to iTunes and spread some love through giving the podcast a rating and a review. This helps us to reach more busy mompreneurs who are chasing down their first 6-figure year. 

Music courtesy of www.bensound.com

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Episode #209: Using the power of fear to create courage with Jessica Stong

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Episode #207: Using hormones to help us organize our business with Leisha Drews