One of the common pain points Facebook group creators have is that their group members don't post in their group.
Generally there are two factors that go into this:
- Your group just isn't that big yet to facilitate massive engagement.
- You, as the creator of your group, aren't telling them how to engage.
This pain point, while common, can absolutely be changed! Your Facebook group can become the go-to place for support in your niche, you just need to tell your members how to engage with one another and with you.
Put yourself in their shoes. They join your group because they want to learn more about a specific area and you obviously are an expert in your field if you've created an entire group around this common cause/pain point, right?
They find your group through a Facebook search. They request access and are granted access. Then they scroll through the posts and see that the group isn't very active. Heck, you (remember, you're creator of your group) aren't even posting all that often! And so they start to question if this is really the group for them. They loose interest and find another group to join.
They are welcomed into your group and offered up a freebie to help them get to know you better. Then they start to scroll through the posts and see that the group members are engaged with one another, offering advice and help, and see that you (the group creator) even comment on posts AND ask questions daily! They introduce themselves, because that's what the pinned post tells them to do, and are welcomed that day.
Which of two two scenarios do you want for your group?
It's simple, right? Scenario #2.
So how do you get your group members to truly create a feeling of community and to help you move your business along?
You ask them to.
Daily, you should be posting in your own Facebook group questions that not only encourage engagement, but also questions that help you to learn more about they and the pain point you solve through your business.
So what are you supposed to post daily? How in the world can you generate all that content?
The purpose of engagement posts is two fold: to have a bit of fun and to serve as phenomenal market research. Through your engagement posts you're leveraging Facebook's algorithm to get boosted in the Suggested Groups area on Facebook, which organically grows your group, but you're also picking your ideal client's brain about the pain point you and your business solve.
To help you create an environment of fun, support, and camaraderie, here is a list of 25 engagement posts for your Facebook group:
- In the comments describe your business only using emojis.
- Quick! How many browser tabs do you have open right now?
- What are you an expert in?
- In one word, tell me how your business makes your clients feel.
- When you were 10 what did you want to be when you grew up?
- What does your workday look like?
- How does your workspace influence your business?
- What's a productivity hack that you live by?
- In 10 years what will your business look like?
- Who is your business role model?
- What is your favorite quote?
- What is your favorite Instagram account to follow and why?
- What is your title in your business?
- Do you have a Facebook group? If so, post a link to it in the comments below and tell us who it serves!
- Who is your biggest fan?
- What is a term or a phrase that you're known for?
- What is your favorite piece of equipment that you use in your business? For me, it's certainly my ring light!
- How long have you been in business for?
- How are you setting yourself up for success this month?
- How has your role in your business changed as it has grown?
- What was the first thing you outsourced?
- What is your favorite social media platform?
- What is your best tip for juggling kids and office time?
- What's the best investment you ever made in your business?
- What is the mission of your business?
If you'd like the complete list of 101 Facebook Group Engagement Posts, click here and get it delivered right to your inbox!