🚨 3-DAY LIVE CHALLENGE! 📣
You don’t need 500 more pieces of content to find your next 500 email subscribers.
The Next 500:
Bundle Challenge
Design a Bundle that brings hundreds of right-fit people onto
your email list — so you have the audience before it’s time to sell.
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HERE’S WHAT WE’RE COVERING:
October 6 @ 12PM ET
AREN’T BUNDLES JUST
FULL OF FREEBIE SEEKERS?
Why broad positioning — not Bundles themselves — is usually the real problem, and how to attract subscribers who actually make sense for your business.
OCTOBER 7 @ 12PM ET
BUILD THE BUNDLE YOUR RIGHT-FIT EMAIL SUBSCRIBERS ACTUALLY WANT
Choose who your Bundle is for, what it should be about, and which Contributors can help you get it in front of the right people.
OCTOBER 8 @ 12PM ET
BUILD THE AUDIENCE BEFORE
YOU NEED THE BUYERS
Learn where your Bundle fits into your marketing calendar so you can grow your list before your next launch starts.
What if your next 500 email subscribers didn’t have to find you one at a time?
You could spend the next six months making more Reels, posting more content, promoting your lead magnet over and over, and hoping the right people eventually find you.
Or you could intentionally put your business in front of audiences someone else has already built.
That’s what a strategically designed Bundle can do.
And during The Next 500, I’m going to show you how to design one that doesn’t just bring in more email subscribers — it brings in the right subscribers for what you want to sell next.
BUT WAIT...AREN’T BUNDLES JUST FULL
OF PEOPLE LOOKING FOR FREE STUFF? 🤷♀️
I hear this one ALL. THE. TIME.
And my response is always:
How is that any different from a lead magnet?
✅ You create something valuable.
✅ You give it away for free.
✅ Someone gives you their email address because they want it.
✅ And then you use email to keep building the relationship from there.
That's literally how email list building works.
The problem isn't that Bundles attract freebie seekers.
The problem is that when a Bundle is too broad, it can attract a whole bunch of people who were never a great fit for your business in the first place.
And getting 500 random email subscribers isn't the goal here. Getting 500 people who make sense for what you want to sell next is.
And yes, I’ve actually done this. 💁♀️
The very first Bundle I hosted brought 522 new people onto my email list and generated $1,594 while it was live.
And that was just the beginning.
Over the past two years, I’ve hosted 15 Bundles, with many bringing in 2,500+ signups.
So when I tell you a Bundle can bring hundreds — or even thousands — of new people into your world, I’m not talking about a strategy I tried once and decided to teach.
I’ve hosted these things over and over and over again.
✅ I’ve seen what makes people sign up.
✅ What makes Contributors actually promote.
✅ What attracts the right subscribers.
✅ And what turns a Bundle from “a bunch of free stuff on a page” into an intentional email list-growth strategy.
The goal with hosting a Bundle is to strategically grow your email list before you need that audience to buy.
So when your next launch, masterclass, enrollment period, or promotion rolls around, you’re not standing there wishing more people were paying attention.
You builD the audience first.
Ready to bring in your next 500?
Join me October 6–8 for The Next 500: Bundle Challenge and let’s design the
Bundle that gets the right people onto your email list before you need them to buy.