enrollment is open!
enrollment is open!
Build the email funnel that sells your 1:many offer
…without another giant launch
Become the email genius behind your funnel
You don’t need to keep guessing what to send, when to sell,
or why your subscribers aren’t becoming buyers.
Inside The Email Funnel Lab, you’ll learn how to evaluate each part of your funnel, make strategic decisions with confidence, and strengthen the path from lead magnet, to nurture sequence, to pitch sequence.
By the end of the program, you won’t
just have a better email funnel.
You’ll understand how your email funnel works, why it works, and how to keep improving it as your business grows.
If you’re ready to stop relying on giant launches to sell your 1:many offer, The Email Funnel Lab is your next smart move.
You already have an offer worth buying.
(You’ve proven that, over and over again.)
Now you need a clear, connected email funnel that helps the right people discover your business, understand how your offer can help them, and decide to buy—without requiring you to constantly show up and sell in real time.
Inside The Email Funnel Lab, you’ll strengthen each part of that funnel with personalized audits, strategic coaching, and the support to actually implement what needs to change.
“We sold over $100k of our course in 93 days with this email funnel.
Allison helped me to create a plan and gain clarity about the point of each of the emails and a simple to follow process to actually get the emails written and sent to my audience. Allison's suggestions are brilliant and actually work.”
- Neill Williams, master Life Coach
“Allison really goes the extra mile to make sure that we get the support we need.
Getting individualized feedback on my specific business really made the difference. I needed a container where someone would walk me through the process, but also allow me and support me to implement, as well."
- Ilonka Ras, Certified Mindset and Transformation Coach
👋 Pull up a chair!
I want to tell you why building a business that
can sell without you matters so much to me.
This season of life forced me to stop asking:
How can I fit more marketing into my life?
And start asking:
How can I build a marketing system that supports the life I already have?
Email became that system.
I built an email funnel that could welcome new subscribers, build trust, and invite them to buy—even when I wasn’t at my computer.
Not because email funnels are magic. Because every part had a purpose, and each part led intentionally to the next.
That’s what I want for you. Not a copy-and-paste version of my email funnel. But an email funnel designed around your audience, your offer, and the life you want your business to support.
In 2020, my kids were six and two and home with me full-time. My husband, a hospital chaplain, had been reassigned to the COVID ICU.
Most days, I had about two hours to work. Two hours to serve clients, market my business, answer emails, and make sales.
There was no room for a business that only made money when I was actively showing up to sell. My life simply wouldn’t allow it.
And your life may not look exactly like mine did then.
But maybe you’re building your business between client calls, school pickups, caregiving, appointments, practices, or the small pocket of time you managed to protect this week.
“I really appreciate the integrity of what Allison teaches and how she shows up in her business. She is truly a role model for her clients.
Allison gave me specific feedback, new ideas I wouldn't have considered, and step-by-step actions for implementing projects, and a reflective process to determine what really made sense for my business structure and goals. I loved Allison’s feedback and ideas and motivation and encouragement.”
- Allyn Miller, Certified Parent Coach
INTRODUCING…
The Email Funnel Lab 👩🔬
A THREE-MONTH GROUP COACHING AND IMPLEMENTATION PROGRAM FOR SMART COACHES, EXPERTS, AND ONLINE BUSINESS OWNERS WHO WANT AN EMAIL FUNNEL THAT SELLS THEIR 1:MANY OFFER — WITHOUT ANOTHER GIANT LAUNCH
By December 1, you’ll have a clear, connected email funnel designed
to move the right people from…
👋 “I just found you.”
to….
💡“I understand how you can help me.”
to….
💰“I’m so ready to buy!”
Together, we’ll audit and strengthen the three essential parts of that EMAIL funnel:
Your lead magnet
Attract perfect-fit email subscribers and create a natural first step toward your paid offer.
Your nurture sequence
Build trust, create demand, and qualify your email subscribers for the offer you’ll eventually invite them to buy.
Your pitch sequence
Clearly communicate the value of your offer, speak to the different buyers on your email list, and confidently invite them to take the next step.
By the end of the program, you won’t just have three disconnected pieces sitting inside your email platform.
You’ll have a strategic path from subscriber to buyer — and you’ll understand how to evaluate, adjust, and improve it as your business grows.
The Email Funnel Lab 👩🔬 is for you if…
✅ You have a course, membership, group coaching program, digital product, paid masterclass, or another offer that allows you to serve more than one person at a time.
✅ You know your offer is worth buying, but you don’t have a clear email funnel consistently leading people toward it.
✅ You have pieces of an email funnel in place, but you’re not sure whether they’re working together—or what needs to change.
✅ You want experienced eyes on your actual email funnel, not another course that leaves you alone with a pile of templates and more decisions to make.
✅ You’re ready to implement, get feedback, and build a sales system your business can continue using long after the program ends.
✅ And you’re actively growing your email list—or have a plan to—so new subscribers continue entering the email funnel you’re building.
“I made 2 sales using the Pitch Sequence emails, while nap trapped under my toddler. That's $3K in one weekend...I'll take it!”
-MOLLY CAHILL, INSTAGRAM STRATEGIST FOR HEALTH AND WELLNESS PROFESSIONALS
“I used the Pitch Sequence to welcome 47 new members into my membership, which equals $2,300 in monthly recurring revenue!”
-Anna beck, etsy coach
“I ran my Pitch Sequence to my current list and received 4 sales on day 3 (Client Story, FTW)! This is a change from no sales at all in my previous pitch sequence of emails.”
-Octavia Steen, Faith-Based Fertility Coach
“I love how warm, knowledgeable and straightforward Allison is.
I've taken a few of her online courses over the years, and always appreciated how everything I learned from her helped me to develop my business. When I was looking for help on a more strategic level, I thought of Allison right away. I knew that she was someone whom I could trust to guide me, had the expertise that I needed, and would be lovely to work with.
Allison is a gem to work with, and you will be so pleased with the results. Being in business for yourself can be confusing to navigate, and it's so helpful to have Allison and her expertise on your side. “
- Jobina Bardai, Life Coach
Here’s how you’re supported inside The Email Funnel Lab👩🔬:
3 PERSONALIZED EMAIL FUNNEL AUDITS
Each month, I’ll evaluate one essential part of your actual email funnel and show you what’s working, what’s missing, and what to adjust so it can lead more intentionally toward your offer.
Month 1: Lead Magnet Audit
Month 2: Pitch Sequence Audit
Month 3: Nurture Sequence Audit
We’ll audit your Pitch Sequence before your Nurture Sequence so the nurture emails you create can intentionally prepare your subscribers for the offer you want them to buy.
TWO LIVE GROUP COACHING CALLS EACH MONTH
Bring your questions, ideas, drafts, and sticking points and receive strategic, specific-to-your-business coaching as you implement.
DAILY SUPPORT INSIDE OUR PRIVATE SLACK CHANNEL
You won’t have to wait until the next coaching call when you’re stuck, second-guessing a decision, or need feedback as you build and strengthen your email funnel.
ACCESS TO THE EMAIL FUNNEL LAB PORTAL
You’ll receive the trainings, templates, and resources you need to build and strengthen your Nurture Sequence and seven-email Pitch Sequence—all organized in one place for you to work through during the program.
A COHORT BUILDING ALONGSIDE YOU
Because building your email funnel is a whole lot easier when you’re surrounded by other smart business owners doing the work, asking useful questions, and cheering you on.
Community support begins August 1, and our core implementation work begins August 24.
By December 1, you’ll have a clearly connected funnel designed to help sell your offer on autopilot — and the confidence to become the email genius behind it.
You don’t need more bonuses, more templates,or more content to work through.
You need strategic feedback, focused support, and a clear plan for strengthening the email funnel you already have—or building the pieces you’re missing.
Here’s what can happen when those pieces start working together:
“Allison has a commanding presence and expertise that just brings things into focus.
She asks high mileage questions to get you to focus on one thing at a time. She is encouraging. She is knowledgeable. She is helpful. She is kind.”
-Zannah Mass, Holistic Health Practitioner
“During our coaching, Allison really helped me gain clarity around my visibility and audience building strategy.
She gave me clear suggestions for which strategies would work best, and explained why these choices would work in my favor. She was also encouraging, approachable, and very upbeat.”
-Abby Nordquist, Licensed Therapist and Relationship Coach
“Being able to brainstorm with Allison, who is so knowledgeable about setting up effective funnels (in a non-icky way), sped up creating the funnel plan so much.
I would have agonized for weeks over some of the decisions that Allison was able to help me narrow down in days.”
-Amanda Bennett, Podcast Guesting Strategist
“Working with Allison helped me to realize I am ready to step out of consumption mode and into doing.
Allison is all about implementation. As she asks me questions I realize that sometimes I feel like I am almost addicted to consumption and struggle to get back into doing mode. Sometimes I don't know what I need. That clarity helped me realize that sometimes I really need options. Someone to say here are 3 options, which one are you needing support or coaching around now.”
-Dena Adams, Business Sidekick and Connector
“Allison was very warm and encouraging to work with and it was apparent from our first interaction that she knows what she's talking about.
She is clearly an expert. Her guidance and suggestions were thoughtful and motivating, and helped me to know what my next steps were. I have already referred other entrepreneurs to her!”
-Sarah Sanders, Psychotherapist and Entrepreneur
“I wanted to work with Allison to get help in making my current email funnels more effective and profitable.
What she helped me to do was focus on one thing that would help me to get bigger and better results, instead of being scattered with no real focus.”
-Angela Fishman, Pelvic Health Physical Therapist
Ready to become the email genius behind your funnel?
Join The Email Funnel Lab👩🔬!
Over three months you’ll audit and strengthen your lead magnet, Email Pitch Sequence, and Email Nurture Sequence — so that by December 1, you have a clear, connected email funnel designed to sell your 1:many offer on autopilot.
YOUR INVESTMENT OPTIONS:
Pay-in-full
Snag a $500 discount!
One payment of $2,997 $2,497
PAYMENTS
Three monthly payments of $999
and! When you choose to Pay-In-Full, you’ll snag this bonus:
Google and Yahoo have a new rule book and it's now harder to get into the inbox. And if you use email to both connect with your audience and to sell your offers, there's nothing more important than that.
💌 Includes 6 workshops (including over-my-shoulder tech tutorials) and a recorded Q&A session with the founders of EmailSmart
💌 Understand enough about deliverability…FINALLY!
💌 Simple and bite-size trainings with clear instructions that you can fit into your already busy life
💌 Get your questions answered asynchronously, so you don’t have to sit around for your turn on a long drawn-out Zoom call
Deliverability Unboxed by THE email deliverability queen, Cheryl Rerick
Here’s what happens next:
July 14: Enrollment opens
Enrollment opens at the conclusion of the ‘No-Launch’ Launch Masterclass.
July 27: Enrollment closeS
This is the final day to join the Fall 2026 cohort of The Email Funnel Lab.
August 1: Our Voxer group opens
You’ll meet the rest of the cohort, get settled into the program, and have space to ask questions, share what you’re working on, and start thinking strategically about your funnel.
August is your warm-up period—no heavy implementation required.
August 24: The Lab officially begins
We’ll move into our private Slack channel, begin the core program content, and start strengthening your funnel one essential piece at a time.
Month 1: Lead Magnet Audit
We’ll begin the core program content and start strengthening your email funnel one essential piece at a time.
Month 2: Pitch Sequence Audit
We’ll strengthen the emails that communicate the value of your offer and confidently invite your subscribers to buy.
Month 3: Nurture Sequence Audit
We’ll create a more intentional path between joining your list and receiving your Pitch Sequence.
By December 1: Your funnel is ready
You’ll leave with a lead magnet, Nurture Sequence, and Pitch Sequence that work together — and the confidence to keep evaluating and improving your funnel as your business grows.
“My experience working with allison has been nothing short of life-changing.
Allison's expertise and genuine care for each participant were evident in every interaction, leaving me feeling fully supported throughout the program. I'm filled with a sense of confidence and empowerment as a business owner. Not only do I now have a well-crafted sales funnel in place, but I've also gained a renewed belief in my own abilities. Allison's coaching style helped me tap into my strengths, unlocking my potential and fueling my entrepreneurial dreams.
Working with Allison has been a game-changer for me. The combination of expert guidance, a supportive community, and comprehensive content has propelled my business forward. If you're seeking a transformative experience that not only equips you with a powerful funnel system but also empowers you as a business owner, I wholeheartedly recommend working with Allison. It's an investment that will leave you feeling confident, supported, and ready to take your business to new heights.”
- sydney o’brien, instagram strategisT
“The program actually delivered on it's promises.
It helped me to figure out how to make this happen for my me and my unique, specific business.”
- Aimee Cerka, Money Confidence Coach
Got Q’s? I’ve got A’s!
What if I already have some—or all—of my email funnel built?
Perfect! The Email Funnel Lab is not only for people starting from scratch. It’s also for business owners who already have funnel pieces in place but aren’t sure whether those pieces are doing their jobs, or working together strategically.
We’ll evaluate what you already have, identify what’s working, find the gaps, and strengthen what needs attention.
You may not need to rebuild your entire email funnel. You may simply need expert eyes on it and a clear plan for making it better.
Do I need to have my lead magnet, Nurture Sequence, and Pitch Sequence finished before I join?
You do not need all three pieces completed before the program begins.
You do need a clear 1 offer and a willingness to create, revise, or strengthen each part of your funnel throughout the program.
If you already have a lead magnet or email sequences, we’ll work with what you have. If you’re missing a piece, you’ll have the training, structure, and support to create it.
What kinds of offers are a good fit for The Email Funnel Lab?
The Email Funnel Lab is designed for business owners who sell a 1 offer, including:
✅ A group coaching program
✅ A membership
✅ An online course
✅ A digital product
✅ A paid masterclass or workshop
✅ Another offer that allows you to serve more than one person at a time
This program is not primarily designed to build a funnel for highly customized 1:1 services.
Does my offer need to be validated?
Your offer does not need to have made hundreds of sales, but you should have a clear understanding of what you’re selling, who it’s for, and the outcome it helps them create.
Ideally, you’ll also have some evidence that people want that outcome. That might mean you’ve sold the offer before, delivered it to clients in another format, or received consistent interest in the topic.
An email funnel can help more of the right people understand and buy your offer. It cannot make an unclear or unwanted offer magically sell.
Do I need a certain number of email subscribers?
There is no minimum email list size required.
However, you should be actively growing your email list—or have a plan to start—so new subscribers continue entering the email funnel you’re building.
Your email funnel does not need a giant audience to work, but it does need people moving through it.
How much time should I plan to spend each week?
Plan to set aside approximately two to four hours each week to review the training, implement your audit feedback, attend coaching calls, and work on your funnel.
Some weeks may require less time, while others may require more depending on how much you already have built and how quickly you want to implement.
The goal is not to create another full-time job for you. It’s to make focused, strategic progress on a funnel your business can continue using long after the program ends.
What happens during the personalized audits?
Each month, you’ll submit one essential part of your email funnel for review:
Month 1: Your lead magnet
Month 2: Your Pitch Sequence
Month 3: Your Nurture Sequence
I’ll evaluate how well that piece supports your offer, what’s already working, what may be creating friction, and what I recommend adjusting.
You’ll receive clear, specific feedback that helps you make better strategic decisions—not vague advice or a generic checklist.
You’ll then have access to coaching and support as you implement the changes.
What if I can’t attend the coaching calls live?
All group coaching calls will be recorded and added to the program portal.
You’ll be able to watch the replay when it works for your schedule, and you’ll still have access to our private Slack channel for questions and support between calls.
How long will I have access to the program materials?
You’ll have access to the program portal, trainings, templates, and call recordings for as long as the materials are valid.
The private Slack channel and live coaching support will be available for the duration of the Fall 2026 cohort and will end on November 27.
Is this a done-for-you program?
No. The Email Funnel Lab is a coaching, audit, and implementation program.
I will not write or build your entire funnel for you.
I will help you understand what’s working, what’s missing, and what needs to change. You’ll receive personalized feedback, strategic guidance, training, and support as you implement those changes.
By the end of the program, you won’t just have a stronger funnel.
You’ll understand how it works and feel more confident making smart decisions about it moving forward.
By December 1, your email funnel could be bringing in sales, on autopilot
You could have a lead magnet that attracts the right people, a Nurture Sequence that prepares them to buy, and a Pitch Sequence that confidently invites them into your offer.
More importantly, you’ll understand how those pieces work together, and how to keep improving them as your business grows.
Enrollment for The Email Funnel Lab closes July 27.
Made it all the way to the bottom and still have questions? 🤔
Let’s chat about your questions over on Voxer!