enrollment is open!
enrollment is open!
Build the email funnel that sells your 1:many offer
…without another giant launch
Over three months, you’ll audit and strengthen your lead magnet, nurture sequence, and pitch sequence so that by December 1, you have a clearly connected email funnel designed to turn new subscribers into buyers, on autopilot.
Become the email genius behind your funnel
You don’t need to keep guessing what to send, when to sell,
or why your subscribers aren’t becoming buyers.
Inside The Email Funnel Lab, you’ll learn how to evaluate each part of your funnel, make strategic decisions with confidence, and strengthen the path from lead magnet, to nurture sequence, to pitch sequence.
By the end of the program, you won’t
just have a better email funnel.
You’ll understand how your email funnel works, why it works, and how to keep improving it as your business grows.
If you’re ready to stop relying on giant launches to sell your 1:many offer, The Email Funnel Lab is your next smart move.
You already have an offer worth buying.
(You’ve proven that, over and over again.)
Now you need a clear, connected email funnel that helps the right people discover your business, understand how your offer can help them, and decide to buy—without requiring you to constantly show up and sell in real time.
Inside The Email Funnel Lab, you’ll strengthen each part of that funnel with personalized audits, strategic coaching, and the support to actually implement what needs to change.
“We sold over $100k of our course in 93 days with this email funnel.
Allison helped me to create a plan and gain clarity about the point of each of the emails and a simple to follow process to actually get the emails written and sent to my audience. Allison's suggestions are brilliant and actually work.”
- Neill Williams, master Life Coach
“Allison really goes the extra mile to make sure that we get the support we need.
Getting individualized feedback on my specific business really made the difference. I needed a container where someone would walk me through the process, but also allow me and support me to implement, as well."
- Ilonka Ras, Certified Mindset and Transformation Coach
👋 Pull up chair!
I want to tell you why building a business that
can sell without you matters so much to me.
This season of life forced me to stop asking:
How can I fit more marketing into my life?
And start asking:
How can I build a marketing system that supports the life I already have?
Email became that system.
I built an email funnel that could welcome new subscribers, build trust, and invite them to buy—even when I wasn’t at my computer.
Not because email funnels are magic. Because every part had a purpose, and each part led intentionally to the next.
That’s what I want for you. Not a copy-and-paste version of my email funnel. But an email funnel designed around your audience, your offer, and the life you want your business to support.
In 2020, my kids were six and two and home with me full-time. My husband, a hospital chaplain, had been reassigned to the COVID ICU.
Most days, I had about two hours to work. Two hours to serve clients, market my business, answer emails, and make sales.
There was no room for a business that only made money when I was actively showing up to sell. My life simply wouldn’t allow it.
And your life may not look exactly like mine did then.
But maybe you’re building your business between client calls, school pickups, caregiving, appointments, practices, or the small pocket of time you managed to protect this week.
“I really appreciate the integrity of what Allison teaches and how she shows up in her business. She is truly a role model for her clients.
Allison gave me specific feedback, new ideas I wouldn't have considered, and step-by-step actions for implementing projects, and a reflective process to determine what really made sense for my business structure and goals. I loved Allison’s feedback and ideas and motivation and encouragement.”
- Allyn Miller, Certified Parent Coach
INTRODUCING…
The Email Funnel Lab 👩🔬
A THREE-MONTH GROUP COACHING AND IMPLEMENTATION PROGRAM FOR SMART COACHES, EXPERTS, AND ONLINE BUSINESS OWNERS WHO WANT AN EMAIL FUNNEL THAT SELLS THEIR 1:MANY OFFER — WITHOUT ANOTHER GIANT LAUNCH
By December 1, you’ll have a clear, connected email funnel designed
to move the right people from…
👋 “I just found you.”
to….💡“I understand how you can help me.”
to….💰“I’m ready to buy.”
Together, we’ll audit and strengthen the three essential parts of that EMAIL funnel:
Your lead magnet
Attract perfect-fit email subscribers and create a natural first step toward your paid offer.
Your nurture sequence
Build trust, create demand, and qualify your email subscribers for the offer you’ll eventually invite them to buy.
Your pitch sequence
Clearly communicate the value of your offer, speak to the different buyers in your email list, and confidently invite them to take the next step.
By the end of the program, you won’t just have three disconnected pieces sitting inside your email platform.
You’ll have a strategic path from subscriber to buyer — and you’ll understand how to evaluate, adjust, and improve it as your business grows.
The Email Funnel Lab 👩🔬 is for you if…
✅ You have a course, membership, group coaching program, digital product, paid masterclass, or another offer that allows you to serve more than one person at a time.
✅ You know your offer is worth buying, but you don’t have a clear email funnel consistently leading people toward it.
✅ You have pieces of an email funnel in place, but you’re not sure whether they’re working together—or what needs to change.
✅ You want experienced eyes on your actual email funnel, not another course that leaves you alone with a pile of templates and more decisions to make.
✅ You’re ready to implement, get feedback, and build a sales system your business can continue using long after the program ends.
✅ And you’re actively growing your email list—or have a plan to—so new subscribers continue entering the email funnel you’re building.
“I made 2 sales using the Pitch Sequence emails, while nap trapped under my toddler. That's $3K in one weekend...I'll take it!”
-MOLLY CAHILL, INSTAGRAM STRATEGIST FOR HEALTH AND WELLNESS PROFESSIONALS
“I used the Pitch Sequence to welcome 47 new members into my membership, which equals $2,300 in monthly recurring revenue!”
-Anna beck, etsy coach
“I ran my Pitch Sequence to my current list and received 4 sales on day 3 (Client Story, FTW)! This is a change from no sales at all in my previous pitch sequence of emails.”
-Octavia Steen, Faith-Based Fertility Coach
“I love how warm, knowledgeable and straightforward Allison is.
I've taken a few of her online courses over the years, and always appreciated how everything I learned from her helped me to develop my business. When I was looking for help on a more strategic level, I thought of Allison right away. I knew that she was someone whom I could trust to guide me, had the expertise that I needed, and would be lovely to work with.
Allison is a gem to work with, and you will be so pleased with the results. Being in business for yourself can be confusing to navigate, and it's so helpful to have Allison and her expertise on your side. “
- Jobina Bardai, Life Coach
Here’s how you’re supported in email genius:
WEEKLY LIVE GROUP STRATEGY CALLS to work through specific-to-you ideas and questions ($10,000 value)
Access to the EMAIL GENIUS PORTAL where you’ll learn my signature email marketing process ($2,000 value)
PRIVATE SLACK COMMUNITY for daily support and collaboration with your fellow members ($2,000 value)
MONTHLY COPYWRITING REVIEWS WITH SAMANTHA BURMEISTER to help you write compelling conversion-based copy ($1,500 value)
MONTHLY GET IT DONE WEEKS to execute the tasks that help you achieve specific-to-you goals ($1,000 value)
But wait, there’s more!
You’ll also get these BONUSES!
EMAIL PITCH SEQUENCE GENERATOR to help you write Pitch Sequences quickly and efficiently through an auto-generated form ($3,000 value)
SIMPLE SALES PAGE SYSTEM by Allie Bjerk ($500 value)
SUBJECT LINE MAGIC digital product to help you create compelling email subject lines ($47 value)
PITCH PERFECT digital product with fill-in-the-blank templates for our signature Pitch Sequence system ($97 value)
plus! live guest expert trainings with these powerhouses
BUILD YOUR EMAIL LIST WITH BUYERS with Allie Bjerk ($1,000 value)
SALES PAGE COPY THAT….ACTUALLY SELLS with Samantha Burmeister ($1,000 value)
HOW TO PAY YOURSELF with Belinda Rosenblum ($1,000 value)
Kind Words:
“Allison has a commanding presence and expertise that just brings things into focus.
She asks high mileage questions to get you to focus on one thing at a time. She is encouraging. She is knowledgeable. She is helpful. She is kind.”
-Zannah Mass, Holistic Health Practitioner
“During our coaching, Allison really helped me gain clarity around my visibility and audience building strategy.
She gave me clear suggestions for which strategies would work best, and explained why these choices would work in my favor. She was also encouraging, approachable, and very upbeat.”
-Abby Nordquist, Licensed Therapist and Relationship Coach
“Being able to brainstorm with Allison, who is so knowledgeable about setting up effective funnels (in a non-icky way), sped up creating the funnel plan so much.
I would have agonized for weeks over some of the decisions that Allison was able to help me narrow down in days.”
-Amanda Bennett, Podcast Guesting Strategist
“Working with Allison helped me to realize I am ready to step out of consumption mode and into doing.
Allison is all about implementation. As she asks me questions I realize that sometimes I feel like I am almost addicted to consumption and struggle to get back into doing mode. Sometimes I don't know what I need. That clarity helped me realize that sometimes I really need options. Someone to say here are 3 options, which one are you needing support or coaching around now.”
-Dena Adams, Business Sidekick and Connector
“Allison was very warm and encouraging to work with and it was apparent from our first interaction that she knows what she's talking about.
She is clearly an expert. Her guidance and suggestions were thoughtful and motivating, and helped me to know what my next steps were. I have already referred other entrepreneurs to her!”
-Sarah Sanders, Psychotherapist and Entrepreneur
“I wanted to work with Allison to get help in making my current email funnels more effective and profitable.
What she helped me to do was focus on one thing that would help me to get bigger and better results, instead of being scattered with no real focus.”
-Angela Fishman, Pelvic Health Physical Therapist
Hey there! 👋 I’m Allison.
In 2013 I was laid off from my “dream job” at 6 months pregnant.
I was a tenure-track college art professor and (shocker) there were absolutely NO jobs in sight.
But I had to make money.
So I started a business. Nothing like being my own boss, eh?
Boy was I wrong.
6 months in I was suffering from a hefty dose of postpartum depression, and my business was all over the place.
Feast or famine.
Only making money when I showed up.
And as someone who had a lot of life, it simply didn’t work.
I had read about how email marketing was a great way to sell your course or membership. But quite honestly, it felt too good to be true.
Plus, all of the “bro marketers” made email seem pushy, and impersonal, and just plain skeevy, and that was the opposite of how I wanted to show up and sell.
But I kept asking myself this one question, “What if I could make it work for me?”
So I decided to go all in on email marketing, by creating my own process for writing emails that sell that didn’t make me feel like a total slimeball.
And after one year of really focusing on strategic, heart-centered email mareketing, I had replaced my tenure-track’s income (plus some!), and I was sold.
Now I hit 6-figures consistently every single year because of email marketing.
My experience working with allison has been nothing short of life-changing.
Allison's expertise and genuine care for each participant were evident in every interaction, leaving me feeling fully supported throughout the program. I'm filled with a sense of confidence and empowerment as a business owner. Not only do I now have a well-crafted sales funnel in place, but I've also gained a renewed belief in my own abilities. Allison's coaching style helped me tap into my strengths, unlocking my potential and fueling my entrepreneurial dreams.
Working with Allison has been a game-changer for me. The combination of expert guidance, a supportive community, and comprehensive content has propelled my business forward. If you're seeking a transformative experience that not only equips you with a powerful funnel system but also empowers you as a business owner, I wholeheartedly recommend working with Allison. It's an investment that will leave you feeling confident, supported, and ready to take your business to new heights.
- sydney o’brien, instagram strategist
This is perfect for you, if…
✅ You want to use email marketing to sell FOR you and let it wash and repeat over and over again
✅ You want to get actual, live support that helps you to fast-track your results from leading experts in the industry
✅ You want to create true, legit freedom! The kind of freedom that allows you to make money while you’re driving the kids to baseball, at the pool this Summer, or living your actual life
✅ You’re really friggin’ good at what you do, and you are D-O-N-E with worrying about your marketing all the time
✅ You want to start to shift your entire business model to build up evergreen revenue and remove the need for complicated, time-intensive launch methods that keep you burnt out, stuck, and frustrated
💁♀️ What this is:
👍 The most consumable, easy to implement, way to build out an email marketing sales machine, that won’t overwhelm you.
👍 A community of like-minded coaches and experts, supporting you every step of the way.
👍 Your ticket to get off the launch rollercoaster that is keeping you stuck, frustrated, and burnt out.
👍 A pathway to scaling your business, without trading dollars for hours or hiring more people.
👍 The easiest, most effective way to sell your course or membership, daily, and on autopilot.
🙅♀️ What this is not:
😫 A firehose of information and fluff-filled trainings that will overwhelm you, keep you second guessing everything, take up a TON of time, and hate your business.
😫 An advanced strategy that is meant only for 6-figure+ entrepreneurs. If you have a course or membership that you’d like to sell more of, this is for you, newbies and 6-figure+ entrepreneurs alike!
😫 A gross, slimey email marketing strategy that makes you a sleezy slimeball in someone’s inbox. Email marketing should be value filled- and sales should be invitational, no obtrusive.
😫A boatload of Co-Coaches, who leave you high and dry, don’t help you land on solutions, and tell you the only way to solve your pain points are “more mindset.”
The program actually delivered on it's promises.
“It helped me to figure out how to make this happen for my me and my unique, specific business.”
- Aimee Cerka, Money Confidence Coach
Got Q’s? I’ve got A’s!
Do I need specific EMAIL MARKETRING software to use ?
Nope! Not at all. All you need is an email marketing software. Click Funnels, Convert Kit, Mail Chimp, Funnel Gorgeous, Active Campaign, A Weber, Constant Contact, (and anything else I’m missing) they all work!
what kind of offer do these emails work best with?
Courses, memberships, or digital products. We could work with a group coaching program. It will require some finagling of the strategy, but it’s nothing we couldn’t dig into on our live calls and in our Slack channel.
What if I’m not a good writer?
You don’t have to be! I’ve got templates that will do the writing for you. All you need to do is fill in the blanks. They’re kinda like Mad Libs, but for email.
Does Allison have other programs?
She sure does! Check out Funnel of the Month Club or email us at allison@allisonhardy.com. PLEASE NOTE: this is the ONLY program that Allison offers that has live support.
🤔 Are you ready to become an email genius?
You know what to do! Hit the yellow button and join us!
Doors close on March 31.