The email strategy that made $100K in 93 days
(without launch drama or bro vibes)
email marketing is, without a doubt, the most dependable, consistent way to sell your program in 2025
BUT!
(And itâs a BIG but, so you know it doesnât lieâŠ)
you donât know what to say, how
to say it, or how often to say itâŠ
âŠso instead of actually selling, you keep dishing out âvalueâ and hoping someone eventually buys.
What most entrepreneurs donât realize isâŠ
đ€
Emails that sell have very little to do with being a âgoodâ writer. The reality is, well written emails are often a turn off for buyers.
đ€
While Chat GPT may be the easiest and fastest way to write marketing emails, with generic prompts youâll end up with emails that sound the same as everyone elseâs.
đŹ
Hiring a copywriter to write emails for you sounds like a great idea on the surface. But itâs gonna cost you thousands, and they probably wonât actually âget youâ. Which gets you back to square one all over again.

4 reasons why your emails arenât selling:
â Your emails are missing the real info your audience needs to feel ready to click âAdd to Cart.â (Think: belief-shifting, doubt-busting, decision-making clarity, not just cute subject lines.)
â Youâve been âborrowing inspirationâ from other entrepreneurs, but their tone, offers, and strategies donât fit your business, and those âborrowedâ emails arenât exactly printing money either.
â Youâre not actually asking people to buy. Youâre stuck in the value loop. Sending helpful tips and crossing your fingers that someone magically replies asking to work with you.
â Youâre not sending enough emails to stay top of mind, or build the trust it takes for someone to buy.
After coaching hundreds of coaches and experts through the process of writing the emails that sell i started noticing a patternâŠ
most entrepreneurs donât know how to write emails that sell. đ€Ż
Youâll learn how to write emails that sell without:
đ ââïž Using sleazy âbro marketingâ tactics that make everyone feel gross (including you!)
đ ââïž Relying on ChatGPT with no strategy, and feeling disappointed when your emails come out sounding like a robot
đ ââïž Providing value and crossing your fingers (and eyes and toes!) and hoping someone magically decides to buy
đ ââïž Wondering if youâre just not cut out for this whole âonline businessâ thing. When really, youâve just never been shown how to write emails that actually sell (thatâs exactly what Pitch Perfect is here to do)
email pitch sequence
[EE] + [MAYL] [PICH] + [see·kwns]
A series of 7 emails, in a specific order, backed by strategy, designed to sell your program.

The truth isâŠ
Youâre only one (well-written) Email Pitch Sequence
from actually making money from your emails.
And getting it done is much easier (and less expensive!) than you've ever imagined!
IntroducingâŠ
Pitch perfect đ€©
Write pitch emails that actually sell (finally!)
Hereâs what youâll get with Pitch Perfect:
Polly the pitch sequence generator ($997 value)
Answer a few simple questions about your offer, drop your sales page, and in about 20 minutes, Polly will create a custom-to-you Email Pitch Sequence using the proven Pitch Perfect strategy and templates. No overthinking. No second-guessing. No staring at a blank screen required.
Pitch Perfect Masterclass ($197 value)
In this 12-ish minute Masterclass, Iâll walk you through the 7 must-have emails every pitch sequence needs, and how each one uses non-manipulative, human-first sales psychology to connect with your subscribers and move them toward saying âIâm in!â
email pitch sequence templates ($997 value)
These color-coded, Mad Libs-style emails are designed to help you write faster, sell smarter, and sound like you, even on your most brain-fried day.
email pitch sequence examples ($497 value)
Not just templates! Real emails, in the wild. Get a peek at the actual emails Iâve used (and my clients have used) to bring in thousands in sales, so you can see how each of the 7 emails work.
suggested email schedules ($97 value)
Wondering how often to hit send? Thisâll clear it up! In this quick PDF, youâll get simple, strategic email schedulesâfor both business-to-business and business-to-customerâso you know exactly how often to send your pitch sequence without being annoying or forgotten.

Check out what some of our clients
have accomplished with pitch perfect:
âI made 2 sales using the Pitch Sequence emails, while nap trapped under my toddler. That's $3K in one weekend...I'll take it!â
-MOLLY CAHILL, INSTAGRAM STRATEGIST FOR HEALTH AND WELLNESS PROFESSIONALS
âI used the Pitch Sequence to welcome 47 new members into my membership, which equals $2,300 in monthly recurring revenue!â
-Anna beck,
etsy coach
âI ran my Pitch Sequence to my current list and received 4 sales on day 3 (Client Story, FTW)! This is a change from no sales at all in my previous pitch sequence of emails.â
-Octavia Steen, Faith-Based Fertility Coach
Hereâs everything you get:
(You'd be silly to click away and NOT grab this screamin' deal!)
â Polly the Pitch Sequence Generator ($997 value)
â Pitch Perfect Masterclass ($197 value)
â Email Pitch Sequence Templates ($997 value)
â Email Pitch Sequence Emails ($497 value)
â Suggested Email Schedules ($97 value)
Our Pitch Perfect clients work smarter, not harder.
Hey there! đ Iâm Allison.
In 2013, I was laid off from my âdream jobâ as a tenure-track college art professor, while six months pregnant.
There were zero other jobs in sight.
But I still had to make money. So I started a business.
Nothing like being your own boss, right?
YeahâŠ..no.
Six months in, I was deep in postpartum depression, my business was all over the place, and I was stuck in the feast-or-famine cycle,only making money when I was actively hustling.
And as someone with a life to live? That model just wasnât gonna cut it.
I kept hearing how email marketing was the key to selling, but honestly? It felt too good to be true.
Worse, all the advice out there felt...gross.
Pushy, bro-y, impersonal. Exactly the kind of sales I didnât want to do.
But I couldnât let it go.
So I asked myself, âWhat if I could make it work for me?â
I went all in on email marketingâbut I did it my way.
I built a system rooted in real strategy, real connection, and real sales, without feeling like a slimeball.
And you know what? It worked.
After one year of focused, heart-centered email marketing, I replaced my âdream jobâ income (plus some!), and I havenât looked back.
Now?
I hit six figures consistently, without launches, without social media burnout, and without constantly being âonâ. All because I know how to write emails that actually sell.

Iâm a small business owner just like you. I understand the risk you feel when deciding to invest in a digital product. You work hard for your money and donât want to waste it on something that should have been a blog post.
Iâm extremely proud of the products I create and I know anyone who buys them and implements the strategy will be thrilled with their purchase.
Thatâs why Iâm offering a 14-day money-back guarantee. While I canât guarantee that youâll make your first million this year, I can guarantee your satisfaction youâll experience with the quality of the emails.
Of course, If youâre not happy with Pitch Perfect, I will refund your money within 14 days of your purchase.
Frequently Asked Questions:
Do I need a specific software to use the templates?
Nope! If youâve got an email marketing platform, youâre good to go. Kit, Mailchimp, ClickFunnels, ActiveCampaign, AWeber, Constant Contact, whatever you use! Just copy and paste your emails in and hit send. Easy.
What kinds of offers are these emails designed to sell?
Courses, memberships, group programs, VIP Days, digital products, you name it! If you're selling an offer online and need people to actually buy, this system works.
What if Iâm not a good writer?
You donât have to be. Thatâs what Pollyâs for. Just answer a few quick questions about your offer, and Polly the Pitch Sequence Generator will whip up a 7-email sequence for you, in your voice, with my strategy, in about 20 minutes.
Can I use this even if I already have an email list?
Absolutely. Whether youâre starting fresh or have hundreds of subscribers, this will help you write pitch emails that actually turn readers into buyers.
How fast can I start using this?
Right away. As soon as you enroll, youâll get instant access to everything, templates, examples, Polly, and the schedule. No waiting, no drip content.
How long will it take me to implement?
Thatâs the beauty of it, this isnât a huge time suck! Most people go from stuck to sending in a day or two. And with Polly doing the heavy lifting, your pitch sequence can be ready in about 20 minutes.
Will this feel salesy?
Not a chance. If the idea of âsellingâ makes your skin crawl, youâre in the right place. This system is built on connection, trust, and real psychology, not pressure tactics or bro marketing.
Does Allison have other programs?
You bet! Check out Emails That Sell for even more email marketing goodness, or shoot us a note at allison@allisonhardy.com and weâll point you in the right direction.
recap of what YOU GET:
â Polly the Pitch Sequence Generator ($997 value)
â Pitch Perfect Masterclass ($197 value)
â Email Pitch Sequence Templates ($997 value)
â Email Pitch Sequence Emails ($497 value)
â Suggested Email Schedules ($97 value)
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