The email strategy that made $100K in 93 days

(without launch drama or bro vibes)

‘gimme those emails!

email marketing is, without a doubt, the most dependable, consistent way to sell your program in 2025

BUT!

(And it’s a BIG but, so you know it doesn’t lie…)

you don’t know what to say, how
to say it, or how often to say it…

…so instead of actually selling, you keep dishing out “value” and hoping someone eventually buys.

What most entrepreneurs don’t realize is…

🤭

Emails that sell have very little to do with being a “good” writer. The reality is, well written emails are often a turn off for buyers.

🤖

While Chat GPT may be the easiest and fastest way to write marketing emails, with generic prompts you’ll end up with emails that sound the same as everyone else’s.

😬

Hiring a copywriter to write emails for you sounds like a great idea on the surface. But it’s gonna cost you thousands, and they probably won’t actually “get you”. Which gets you back to square one all over again.

4 reasons why your emails aren’t selling:

❌ Your emails are missing the real info your audience needs to feel ready to click “Add to Cart.” (Think: belief-shifting, doubt-busting, decision-making clarity, not just cute subject lines.)

❌ You’ve been “borrowing inspiration” from other entrepreneurs, but their tone, offers, and strategies don’t fit your business, and those “borrowed” emails aren’t exactly printing money either.

❌ You’re not actually asking people to buy. You’re stuck in the value loop. Sending helpful tips and crossing your fingers that someone magically replies asking to work with you.

❌ You’re not sending enough emails to stay top of mind, or build the trust it takes for someone to buy.

After coaching hundreds of coaches and experts through the process of writing the emails that sell i started noticing a pattern…

most entrepreneurs don’t know how to write emails that sell. 🤯

You’ll learn how to write emails that sell without:

🙅‍♀️ Using sleazy “bro marketing” tactics that make everyone feel gross (including you!)

🙅‍♀️ Relying on ChatGPT with no strategy, and feeling disappointed when your emails come out sounding like a robot

🙅‍♀️ Providing value and crossing your fingers (and eyes and toes!) and hoping someone magically decides to buy

🙅‍♀️ Wondering if you’re just not cut out for this whole “online business” thing. When really, you’ve just never been shown how to write emails that actually sell (that’s exactly what Pitch Perfect is here to do)

email pitch sequence

[EE] + [MAYL] [PICH] + [see·kwns]

A series of 7 emails, in a specific order, backed by strategy, designed to sell your program.

The truth is…

You’re only one (well-written) Email Pitch Sequence
from actually making money from your emails.

And getting it done is much easier (and less expensive!) than you've ever imagined!

Introducing…

Pitch perfect 🤩

Write pitch emails that actually sell (finally!)

I'm ready to write emails that sell!

Here’s what you’ll get with Pitch Perfect:

Polly the pitch sequence generator ($997 value)

Answer a few simple questions about your offer, drop your sales page, and in about 20 minutes, Polly will create a custom-to-you Email Pitch Sequence using the proven Pitch Perfect strategy and templates. No overthinking. No second-guessing. No staring at a blank screen required.

Pitch Perfect Masterclass ($197 value)

In this 12-ish minute Masterclass, I’ll walk you through the 7 must-have emails every pitch sequence needs, and how each one uses non-manipulative, human-first sales psychology to connect with your subscribers and move them toward saying “I’m in!”

email pitch sequence templates ($997 value)

These color-coded, Mad Libs-style emails are designed to help you write faster, sell smarter, and sound like you, even on your most brain-fried day.

email pitch sequence examples ($497 value)

Not just templates! Real emails, in the wild. Get a peek at the actual emails I’ve used (and my clients have used) to bring in thousands in sales, so you can see how each of the 7 emails work.

suggested email schedules ($97 value)

Wondering how often to hit send? This’ll clear it up! In this quick PDF, you’ll get simple, strategic email schedules—for both business-to-business and business-to-customer—so you know exactly how often to send your pitch sequence without being annoying or forgotten.

total #nobrainer! sign me up!

Check out what some of our clients
have accomplished with pitch perfect:

“I made 2 sales using the Pitch Sequence emails, while nap trapped under my toddler. That's $3K in one weekend...I'll take it!”

-MOLLY CAHILL, INSTAGRAM STRATEGIST FOR HEALTH AND WELLNESS PROFESSIONALS

“I used the Pitch Sequence to welcome 47 new members into my membership, which equals $2,300 in monthly recurring revenue!”

-Anna beck,
etsy coach

“I ran my Pitch Sequence to my current list and received 4 sales on day 3 (Client Story, FTW)! This is a change from no sales at all in my previous pitch sequence of emails.”

-Octavia Steen, Faith-Based Fertility Coach

Here’s everything you get:

(You'd be silly to click away and NOT grab this screamin' deal!)

✅ Polly the Pitch Sequence Generator ($997 value)

✅ Pitch Perfect Masterclass ($197 value)

✅ Email Pitch Sequence Templates ($997 value)

✅ Email Pitch Sequence Emails ($497 value)

✅ Suggested Email Schedules ($97 value)

heck yeah! I'm in!

Our Pitch Perfect clients work smarter, not harder.

Hey there! 👋 I’m Allison.

In 2013, I was laid off from my “dream job” as a tenure-track college art professor, while six months pregnant.

There were zero other jobs in sight.
But I still had to make money. So I started a business.

Nothing like being your own boss, right?

Yeah…..no.

Six months in, I was deep in postpartum depression, my business was all over the place, and I was stuck in the feast-or-famine cycle,only making money when I was actively hustling.

And as someone with a life to live? That model just wasn’t gonna cut it.

I kept hearing how email marketing was the key to selling, but honestly? It felt too good to be true.

Worse, all the advice out there felt...gross.
Pushy, bro-y, impersonal. Exactly the kind of sales I didn’t want to do.

But I couldn’t let it go.
So I asked myself, “What if I could make it work for me?”

I went all in on email marketing—but I did it my way.
I built a system rooted in real strategy, real connection, and real sales, without feeling like a slimeball.

And you know what? It worked.

After one year of focused, heart-centered email marketing, I replaced my “dream job” income (plus some!), and I haven’t looked back.

Now?

I hit six figures consistently, without launches, without social media burnout, and without constantly being “on”. All because I know how to write emails that actually sell.

I’m a small business owner just like you. I understand the risk you feel when deciding to invest in a digital product. You work hard for your money and don’t want to waste it on something that should have been a blog post.

I’m extremely proud of the products I create and I know anyone who buys them and implements the strategy will be thrilled with their purchase.

That’s why I’m offering a 14-day money-back guarantee. While I can’t guarantee that you’ll make your first million this year, I can guarantee your satisfaction you’ll experience with the quality of the emails.

Of course, If you’re not happy with Pitch Perfect, I will refund your money within 14 days of your purchase.

Frequently Asked Questions:

Do I need a specific software to use the templates?

Nope! If you’ve got an email marketing platform, you’re good to go. Kit, Mailchimp, ClickFunnels, ActiveCampaign, AWeber, Constant Contact, whatever you use! Just copy and paste your emails in and hit send. Easy.

What kinds of offers are these emails designed to sell?

Courses, memberships, group programs, VIP Days, digital products, you name it! If you're selling an offer online and need people to actually buy, this system works.

What if I’m not a good writer?

You don’t have to be. That’s what Polly’s for. Just answer a few quick questions about your offer, and Polly the Pitch Sequence Generator will whip up a 7-email sequence for you, in your voice, with my strategy, in about 20 minutes.

Can I use this even if I already have an email list?

Absolutely. Whether you’re starting fresh or have hundreds of subscribers, this will help you write pitch emails that actually turn readers into buyers.

How fast can I start using this?

Right away. As soon as you enroll, you’ll get instant access to everything, templates, examples, Polly, and the schedule. No waiting, no drip content.

How long will it take me to implement?

That’s the beauty of it, this isn’t a huge time suck! Most people go from stuck to sending in a day or two. And with Polly doing the heavy lifting, your pitch sequence can be ready in about 20 minutes.

Will this feel salesy?

Not a chance. If the idea of “selling” makes your skin crawl, you’re in the right place. This system is built on connection, trust, and real psychology, not pressure tactics or bro marketing.

Does Allison have other programs?

You bet! Check out Emails That Sell for even more email marketing goodness, or shoot us a note at allison@allisonhardy.com and we’ll point you in the right direction.

recap of what YOU GET: