Hey Mama! I'm Allison Hardy.
You're in the right spot. I'm OBSESSED with helping mompreneurs raise their businesses while they raise their babies so that they can live life by design. I want to help you create a business and a life that works for you, and to help you to live more intentionally.
I've been an entrepreneur since I was 21 years old and started my own online business a little over ten years ago. I was named one of Washington, DC's rising starts under 40 by Washington Life Magazine, am a contributing blogger on Huffington Post and have been featured in YFS Magazine, creator of the Life by Design podcast, and am wife to pastor Teer and threenager Camden.
I have a heart for serving mompreneurs, because well, I get it!
After getting laid off at 6 months pregnant and taking my "side hustle" to full-time status in the 3 months before my son was born, I now help other mompreneurs to do the same. Raising your family while you raise a business is tough stuff. I streamline the process for you making it easier to build a business that works for you and your family. I'm a big fan of authentic social media through using tools like Facebook Live, leveraging the power of your story, and automating HUGE parts of your business.
It hasn't always been this way.
December 2015 was my breaking point. After getting laid off at 6 months pregnant, replacing my 9-5's income in 3 months by bringing my "side hustle" to full-time status, I never stopped working at that frenzied pace. I missed family events, I cancelled on friends, my relationship with my husband suffered. For almost two years I worked like that. I was making decisions from a place of fear, in extreme scarcity mode, and it showed because my business stalled, big time. There was no money coming in and there was a lot of money going out.
I hit a wall and couldn't seem to break through it.
So what did I do? I worked harder and longer. Twenty hour days weren't uncommon. My health suffered. I ended up pneumonia, two broken ribs from coughing so hard, and I couldn't and wouldn't stop even though everything around me, my body, my family, myself, were screaming at me to stop. I was determined that if I just pushed a little bit harder, things would change. One day I went to buy groceries and checked the bank account. We had $15 and payday was 10 days away. And to make matters worse, the next day I owed my son's preschool $300 for his monthly tuition.
My business was failing and it was because of me.
I had to suck up my pride. How was I going to make this work? First and foremost, I did two things that I swore I would never do. I asked my son's preschool for an extension and I applied for Food Stamps. Then I took action. I found a no-interest credit card, somehow got approved, and bought a high-end coaching program and charged the entire thing on that new credit card of mine. And no, the action that I took absolutely doesn't make sense on paper. It wasn't practical, at all. If I can't pay my bills, how in the world would I be able to afford this program that costs thousands, upon thousands of dollars? Was I being irresponsible? But I came to realize something pretty significant and it really motivated me.
My future was a whole heck of a lot scarier than my present.
If I had kept going down this path, who knows what would have happened? Would I end up in the hospital because my body finally gave in? Would we have declared bankruptcy? How would we pay our rent? Would we be able to pay the electric bill? Could we actually end up homeless? There was so much fear surrounding my future, that the fear I was feeling in my present seemed miniscule.
I invested to make a better future for my family.
And it's because of that initial investment that my business took off. Through some serious hard work, prayer, and extreme focus, I was able to dig myself, my business, and my family out of the hole we had dug ourselves in. And no, it wasn't easy, but it was 100% worth it. And I don't regret any of my decisions. They've all helped me to get to the point where I am now. It hasn't been perfect, I've probably made every single mistake in the book.
But those mistakes and experiences are what make me a damn good Coach.
And now I help women to raise their businesses, on their terms. Your business isn't going to work by re-using the same cookie cutter marketing techniques that you see in the online space. Your business should be unique, just like you, and your story matters. Through authentic social media, connecting with your followers on a deeper level, and some serious strategy you can, and will, create a business of your dreams. You absolutely can make this whole "online business thing" work, you just need to get strategic about it and that's what I'm really friggin' good at.