ideal client marketing

Episode #129: Nail your niche

The riches are in the niches.  Have you ever heard that expression before?  In this episode let’s dive into why you should be niching down in your business, no matter how you serve your clients or what kind of business it is that you run.  This is necessary for ALL businesses, no matter if you’re in network marketing, service-based, product-based, DIY, coaching, course creation. Whatever kind of business you own, you need to have a specific niche.

What does your audience say?

Market research, UGH. No one likes to do market research. But market research can be the thing that validates your amazing idea, or forces you to shift into a new direction. In this article, I’m sharing all about how to do market research in a way that #1 isn’t boring, and #2 is effective.