Facebook groups can be a great way to drive traffic off of Facebook and onto your email list, which is exactly what you want to do. One of the common misconceptions with Facebook groups is that you need to have a big audience first, in order to grow a Facebook group successfully. This simply isn’t true! You can use your Facebook group to grow your email list and vice versa. There’s no reason why you can’t grow both simultaneously.
For many online entrepreneurs we start a Facebook group to grow our business organically, and authentically. One of the easiest ways to develop the “know, like, and trust” factor is through a heart-centered, community-facilitating Facebook group. It’s a great way to beat Facebook’s ever-changing algorithm and it’s also a way to grow your email list simultaneously.