effective marketing

Episode #123: Bright shiny object syndrome is a good thing

As someone who is building her business in the online space, you need to be everywhere all the time. In an ever-changing social media world, new trends come and go constantly. New platforms are developed, created, and rolled out daily.  And the early adopters get MASSIVE traction and visibility, because they are paving the way for an entirely new demographic of people to enter into a platform.

What does your audience say?

Market research, UGH. No one likes to do market research. But market research can be the thing that validates your amazing idea, or forces you to shift into a new direction. In this article, I’m sharing all about how to do market research in a way that #1 isn’t boring, and #2 is effective.