Today’s episode features the audio from video #2 in the 100 Leads in 5 Days training series.
In today’s training video we’re diving deep into the language that our ideal client is using.
Our words MATTER. Not only can our words impact others in BIG ways, but for our potential clients, they are crucial to helping them understand what we do and how we can serve them.
You guys, this is really friggin' important! Not only to make the strategy I’m going to share with you later in the week actually work, but for marketing in general. We have to let our potential clients know that we actually do get them. We see them. We understand them. And we can help them, no matter how far down the rabbit hole they may be.
And while this work may seem tedious or unimportant or labor intensive, this work needs to be done.
The language we use is important.
An example for you. When I first started my business I would talk about conversions.
I would say things like, “Try this to increase your conversions.” And I would get NO comments, no engagement, nothing. And I was so confused. Who doesn’t want to increase your conversions?!
What I came to realize is that while I knew what a conversion is, I realized my ideal client did not!
So when I started saying things like, “Try this to increase your sales.” my ideal client actually started responding because they knew what the heck I was talking about!
The big lesson learned here is that you have to speak the language of your potential client. And you may think you are already doing this, but if you’re not seeing the results you want, there is some sort of disconnect here. You have to meet your ideal where she is and show her that you actually understand her, her pain points, and you can ACTUALLY help her, by using the language that she uses.
What I want you to do today is collect a group of words or phrases that you ideal client has said. Like actual words that you either have heard an ideal client say or write, not words that you think you’ve heard them say or write. If you’ve done market research, go back to that content and look for repeating words or phrases or trends that more than one person has said.
If you haven’t done any market research, it’s a great time to start! Here are a couple of ideas for you:
Do a Google search for a blog post that talks about the pain point you solve. Go down to the comments and see what people are saying and what words they are using to talk about their experiences around this pain point.
You know that expert that you follow in the same field as you? Head over to his/her Facebook Group, Facebook Page, IGTV’s, Instagram feed and read through the comments and record the commonalities between the comments and the responses.
Post a question in a Facebook Group where your ideal client hangs out, it could be yours or someone else’s, that talks about the pain point you solve. One of my favorites is, “If you could wave a magic wand and solve____ (insert pain point here), how would that make you feel?”
Market research doesn’t have to be hard or boring, it just has to be done right and in a way that gives you content you can use.
Now, record the common words or phrases that you’re seeing your ideal client use to describe her pain point, how she is feeling about that pain point, and what she wishes to achieve when she solves that pain point.
Having this bank of words and phrases will help you in tomorrow’s task when we’re actually going to take this information, develop a strategy, and then implement! So get ready for tomorrow because tomorrow, it’s going to be a big day!
After you’ve gathered your bank of words or phrases, head over to our Facebook Group, use #100leads so your post becomes searchable, and share with us your list of words and phrases!
Get to work and I’ll see you tomorrow!
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