Hey Mama! And welcome to episode #73 of the Life by Design Podcast with Allison Hardy!
Today is the first of a two-part episode on how to fill your Facebook group with ideal clients. As algorithms change and Facebook Ads get more expensive, it’s important to have a place where you can go on social media, particularly Facebook, where you can connect on a deeper level with your ideal client, which is why you need a Facebook group! And no matter what stage of business you are in, you can use a Facebook group to scale and grow your business.
In today’s episode I’m sharing how to attract your ideal client through you by making your Facebook group searchable. Your group needs to have a name that actually resonates with your ideal client, identifying quickly that this group is for them and the pain point they are looking to solve.
Facebook’s algorithm ALWAYS favors Facebook groups. Engagement is king on Facebook.
The name of your Facebook group should resonate with your ideal client and the pain point they are looking to solve, not the solution to their problem.
To create and identify the name of your Facebook group, refer back to the market research that you’ve done in the past. What are the words that your ideal client uses to describe her pain point?
In your Facebook group, your job is to show your ideal clients what they actually need to do to solve the pain point they are experiencing. You need to bring them to the point to have the confidence and clarity to invest in your programs and/or services. That should be the journey that you take your group members on.
“You’re the one who decides how successful, or unsuccessful, your Facebook group is.”
“It is your job to learn what Facebook’s algorithm is and what it isn’t.”
“What worked 6 months ago, or two months ago, or even last month, is unrealistic to think that it will continue to work.”
Thank you so much for listening! I'd love to hear your thoughts on today's episode, comment below with your biggest takeaway.
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To download my FREE four-part video series on how to create an engaged and buying Facebook group, click here.